KFC Spain releases virtual pet for chicken-lovers

KFC’s beloved character Eduardo, originally born as a meme, has evolved over the years into a real-life product, a Christmas ornament, and even a fragrance.

This year, the Colonel Sanders’ brand launches Eduardochi, a virtual pet inspired by the 90s digital gadget phenomenon. The campaign, crafted by creative agency PS21, reimagines Eduardo as a cultural icon to spark brand awareness through nostalgia and build a strong connection with millennial audiences.

The teaser phase kicked off on November 21 with a spot released on KFC’s digital channels, a billboard in Madrid’s Gran Vía, and in-store displays resembling the visual codes of a high-tech product launch. The campaign’s minimalistic aesthetic, paired with moody lighting and intriguing music, introduces Eduardochi’s sleek design and retro-inspired features.

Eduardochi itself is equipped with a digital screen, four buttons, and a battery compartment powered by replaceable batteries. Users can interact with Eduardo, feed and care for their pet, and watch it grow, offering a playful yet nostalgic experience.

www.kfc.es

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