GoHenry campaign promotes long-term investing for children

GoHenry has launched Invest In Me, a nationwide campaign aimed at encouraging parents to consider long-term investing options for their children and raising awareness of Junior Stocks and Shares ISAs.

The campaign introduces Blink and I’ll be big, an AI-powered experience that shows parents an aged-up image of their child at 18 alongside an illustration of how regular investments could grow over time through a GoHenry Junior Stocks and Shares ISA. The activity coincides with the UK government-backed Invest for the Future initiative and is designed to make investing feel more accessible to families unfamiliar with financial products.

GoHenry uses AI to visualise future outcomes

The interactive experience is available through GoHenry’s website and app. Parents can upload a photo of their child to generate an aged version while viewing potential long-term returns from monthly contributions such as £5.

GoHenry said uploaded images are used only for generating the visual result, are not retained for AI training purposes and are deleted immediately after processing. Parents are informed about the use of AI before participating and can choose not to use the feature.

The campaign was developed by GoHenry’s in-house creative team, while Nexus Studios managed the development of the AI experience and related experiential activity. Media planning and buying was handled by Beyond following its appointment as media agency of record earlier this year.

Kasia Leyden, global CMO, GoHenry: “With this campaign, one blink and you see exactly what today’s £5 can become when your kids turn 18. That’s the mindset shift we’re here to make with this campaign. GoHenry has always helped kids learn how to manage money. Now we’re helping families grow it too.”

Campaign rolls out across outdoor and digital media

The campaign will appear across 650 outdoor advertising locations nationwide, including roadside and railside billboards, bus lenticulars, supersides, Transport for London Underground placements and digital screens in shopping centres, cinemas and motorway service stations.

The wider media strategy also includes connected TV, social media and influencer activity. A second phase is scheduled for the back-to-school period and will feature a two-week experiential pop-up at Bluewater Shopping Centre, where families will be able to try the AI experience in person.

Junior ISA positioned as accessible investment entry point

GoHenry said its Junior Stocks and Shares ISA is designed as a simple introduction to investing, offering a single diversified fund managed by Vanguard with contributions starting from £1.

According to the company, parents and relatives contributed an average of £27.54 per month into GoHenry Junior Stocks and Shares ISAs during 2025, based on data from more than 819,000 active UK child accounts between January and November.

The campaign forms part of GoHenry’s wider push to move families beyond cash savings and encourage earlier engagement with long-term financial planning for children.

www.gohenry.com

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