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PepsiCo expands regenerative farming efforts
The company said it worked with local organisations to develop programmes tailored to regional conditions, combining technical support, peer networks and data-driven insights.
Coca-Cola and FIFA launch World Cup fan challenge
Activities include recycling, using public transport, choosing reusable items, playing football, hosting watch parties and taking part in challenges at FIFA Fan Festivals and stadiums.
Ecover tops Kantar sustainability ranking
According to Kantar, the ranking includes both brands founded with sustainability as a core proposition and established companies that have incorporated sustainability into their wider brand strategies.
PepsiCo expands low-carbon farming push across Europe
The collaboration will see Fertiberia supply up to 150,000 tonnes annually of its Impact Zero crop nutrition solutions by 2030, covering around 400,000 acres of farmland used to grow ingredients for brands such as Lay’s, Doritos, Ruffles and Cheetos.
Ocean Outdoor scales environmental impact with Pinwheel
The initiative channels a portion of agency media investment into verified conservation and climate projects, spanning plastic recovery, marine biodiversity protection and carbon research activities.
Apple increases recycled materials across products
The company outlined the progress in its latest Environmental Progress Report, highlighting advancements in materials, packaging and renewable energy across its global operations.
VML campaigns recognized in ACT Good Report
Compiled by ACT Responsible in partnership with WARC, the report evaluates creative work that addresses societal challenges and drives behavioural change.
AXA and Publicis lead global impact ranking
Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.
Havas 2025 report details strategy, finances and sustainability
The 2025 Annual Report provides a detailed overview of the company’s operations, strategy, risk factors, shareholder information, and sustainability statements.
New GreenSHOUTING Guide helps brands communicate sustainability
The guide provides a three-step approach: developing a robust sustainability strategy, verifying claims, and applying the Seven Dials of Greenshouting
Sustainability influence stabilizes across global industries
The report shows that 24 of 48 sectors recorded a drop in sustainability influence between 2025 and 2026, compared with 38 sectors in the previous cycle, indicating that the pace of decline is slowing.
Creative incubator Secondborn officially launches
The venture enters a market where demand for bold creative approaches continues to grow despite organizational risk aversion.
Ocean Outdoor expands conservation reach
The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home (DOOH) screens in 18 UK cities to promote their work and build public support.
PepsiCo scales water sustainability efforts worldwide
The company has replenished 100 percent of the water used at its facilities in high water-risk watersheds and has implemented the Alliance for Water Stewardship Standard across all such manufacturing sites worldwide.
SXSW launches filmmakers jacket with UNLESS
The festival selected UNLESS Collective as the partner and manufacturer for the inaugural edition.
AI and ad fraud reshape sustainability agenda, report
The 2026 edition marks the first time the survey evaluates environmental factors, including carbon emissions, alongside social dimensions such as privacy, media plurality, accessibility, diversity and responsible media.
NatGeo and Pepsico back regenerative agriculture research
The projects will focus on key food crops in climate-stressed regions, from prairie restoration in the United States to coffee systems in Ethiopia and drought resilience in Spain.
Ad Net Zero sets out sustainability roadmap
Ad Net Zero has published a set of recommendations from its Young Leaders Group, outlining practical steps to embed sustainability into everyday business strategy across the advertising sector.
[Marketing Week] Bob Koigi: No retreat on green marketing
Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.
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