Tagresults

Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.

Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.  

McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.

As the only Account-Based Experience (ABX) member, Demandbase will be part of the working group and standards organization, Demandbase will take part in helping to define the protocols and guidelines that ensure the long-term growth of the web.

Liss succeeds industry stalwart Kim Knowlton in this role who retires after a long and much revered industry career.

The Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee and Post Third-Party Cookie Task Force.

The guide, published signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.

Running for 12 weeks until 1 June 2022, the OAP consultation will review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework.

Activity-based advertising's biggest market share is attributable to an increasing count of Internet users.

According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.

As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.

The association further said that most of its members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people.

The partnership is part of a broad strategy to deliver best-in-class products and services to an evolved marketplace.

With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.

WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.

IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)

World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.

This is why in 2022 it is taking yet another huge leap. To celebrate the company’s 10 year anniversary, the company is reinventing itself all over again.

That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend.

The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a  longer-form film shown in German cinemas.