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The platform will roll out across stadiums, neighbourhood activations, watch parties and retail experiences, highlighting the ways fans engage with the sport during matchdays and beyond.

The campaign is built around research commissioned by Starbucks Chilled Coffee, which found that 88 percent of Gen Z and young millennials across Spain, the UK and Germany hold back at least one part of themselves to fit in.

Created with independent creative agency L&C, the campaign promotes Turo Monthly through a film that explores how changing life circumstances can influence driving needs.

The campaign debuted at the Kentucky Derby and builds on momentum from the company’s previous brand platform, reinforcing its focus on heritage and product credibility.

The campaign introduces a new phase for the brand, combining influencer-led storytelling with product innovation to reinforce its positioning around taste, ingredients, and everyday convenience.

The campaign combines updated branding with a series of digital films and curated product collections, designed to highlight the connection between the brand’s jelly bean flavours and their real-world inspirations.

The initiative centres on encouraging mothers to express their own needs and prioritise self-care, positioning this shift as an essential part of the parenting experience rather than an afterthought.

The integrated effort highlights how electric vehicles can fit into daily routines, as the brand looks to engage drivers considering a shift to electric mobility.

The creative platform, titled Let’s Be Real, focuses on small, intentional moments between friends, demonstrating how simple gestures can help reduce feelings of isolation.

RSF describes the index as a key indicator of the conditions confronting media professionals worldwide.

The show will be available across YouTube, Apple Podcasts, Spotify, Audible, and other podcast platforms, and focuses on personal narratives of shame, identity, and resilience as drivers of growth and empowerment.

The campaign comes as demand for water treatment solutions continues to grow, driven by concerns over water quality, aging infrastructure, and increased attention to health and household safety.

Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman’s journey on the road, led by a voiceover from Morgan Freeman. 

As automotive brands accelerate their shift toward electrification, storytelling is increasingly focused on translating technical capability into human performance narratives.

In this context, Chivas Regal has partnered with Formula 1 driver Charles Leclerc to launch Chivas Regal 16 Limited-Edition, marking the first 16-year-old expression in the brand’s history and Leclerc’s first signature blend.

The activation reflects a broader trend in lifestyle marketing, where physical products are being used as platforms for interaction, storytelling and shared cultural moments.

Against this backdrop, Edgewell Personal Care is repositioning its Schick brand around a skin-first proposition, aiming to redefine shaving as the first step in skincare rather than a standalone grooming routine.

The campaign highlights how the brand’s connected product ecosystem supports hosting at home, from premium displays to kitchen and climate-control appliances, as consumers prepare for large-scale viewing events.