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Integral Ad Science acquires Connected TV Advertising company Publica

11-08-2021 | 14:59:57
 Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.

GumGum acquires European rich media and video ad marketplaces JustPremium

10-08-2021 | 12:00:00
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.

[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market

10-08-2021 | 10:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.

Global print advertising distribution market to reach $13.55 billion in 2021, report

09-08-2021 | 10:15:00
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.

ViacomCBS partners with Sky to launch Paramount+ in Europe

06-08-2021 | 15:17:00
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.

Futuri unveils AdMatic to organize and monetize the world’s podcasts

05-08-2021 | 15:33:50
Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable.

ViacomCBS announces distribution agreement with Cox Communications

04-08-2021 | 13:34:49
In addition to renewed carriage of ViacomCBS content, the deal will also offer Cox subscribers expanded access to ViacomCBS’ collection of streaming services, including Paramount+, SHOWTIME® OTT and Pluto TV.

GroupM appoints Aimee Buchanan CEO for Australia and New Zealand

03-08-2021 | 11:45:00
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.

MediaCom China celebrates Festival of Creativity

03-08-2021 | 10:15:00
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.

[Vacancy] ViacomCBS is looking for an Executive Assistant Co-Production & Development

02-08-2021 | 16:31:11
ViacomCBS is directly looking for an Executive Assistant Co-Production & Development

[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission

02-08-2021 | 16:28:49
ViacomCBS is directly looking for an Operations Coordinator Transmission

Samsung partners with CJ ENM to build virtual production studio

02-08-2021 | 11:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.

Essence expands consultancy service to help brands harness digital innovation

02-08-2021 | 11:15:00
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.

GroupM names Brendan Moorcroft CEO of Choreograph

29-07-2021 | 13:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).

VICE Distribution renews content partnership with Hulu

29-07-2021 | 13:20:26
VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.

MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe

28-07-2021 | 12:05:00
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework

BrandVerge names IRI as Recommended audiences provider for advertisers

28-07-2021 | 12:00:00
BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers.

Verizon Media bolsters identity consent management, partners with NAI, Osano

27-07-2021 | 15:04:29
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform.

Aniview unveils an end-to-end advertising operations service to boost publishers’ video ad revenues

27-07-2021 | 14:54:13
Aniview , a provider of holistic video advertising solutions for publishers and networks, has  unveiled its end-to-end advertising operations service for direct publishers.

[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”

27-07-2021 | 10:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.

Dentsu International appoints Fred Levron as Global Chief Creative Officer

22-07-2021 | 12:21:19
This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.


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