Marketing Report

Tagresults

DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution

25-02-2022 | 07:14:34
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.

Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection

24-02-2022 | 13:09:50
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.

Paramount Global announces redemption of approximately $2.0 billion of notes

24-02-2022 | 13:05:13
The redemption price for the 3.875% notes, the 3.700% notes and the 3.50% notes is equal to the sum of 100% of the principal amount of such series of notes to be redeemed.

[Marketing Week] Bob Koigi: Warming up to the metaverse revolution

24-02-2022 | 12:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

Yahoo launches ID-less audience solution for web

23-02-2022 | 07:16:55
 In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.

ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+

22-02-2022 | 07:04:00
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.

GroupM promotes Nicola Lewis to CEO of FineCast

22-02-2022 | 06:53:25
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.

Havas Media Group appoints Greg James as Global Chief Transformation Officer

22-02-2022 | 06:42:30
This move comes as Havas Media Group realigns its global organization to harness the power of its 9,000-strong global network and accelerate growth, media innovation and transformation for clients.  

TEGNA and Mediacom Communications reach new retransmission consent agreement

18-02-2022 | 08:05:09
All TEGNA stations will return to impacted Mediacom homes as soon as possible.

AdLarge and Nielsen renew multi-year agreement for network audio measurement

16-02-2022 | 06:09:20
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal

15-02-2022 | 16:06:34
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.

Havas Media joins Point of Care Marketing Association

15-02-2022 | 16:02:26
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.

Essence announces new leadership appointments to boost Australian presence

15-02-2022 | 15:58:25
Essence has announced that it has strengthened its leadership team in Australia. Appointing a new Managing Director for Brisbane and expanding national leadership roles, Essence will add local bench strength to advance its mission of making brands more valuable to the world.

Youtube adds new tools targeting content creators

15-02-2022 | 15:45:34
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.

MediaCom and Mars partner to transform global marketing strategy

11-02-2022 | 08:52:51
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”

ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event

11-02-2022 | 08:34:14
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”

 Nielsen launches Diverse Media Equity programme

08-02-2022 | 06:35:43
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.

New report reveals commercial media usage similarities across generations

07-02-2022 | 09:15:00
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.

Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta

07-02-2022 | 09:06:00
 The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.

Essence promotes Laura Wade to Head of Sustainability

04-02-2022 | 07:35:00
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.

Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors

03-02-2022 | 16:19:54
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.


 Follow Marketing Report on LinkedIn

 Subscribe to the Marketing Report Newsletter

 Send us your press releases, columns, interviews…

 Join Marketing Report in our LinkedIn Groups



Featured