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DoubleVerify and Comscore partner to develop cross-platform audience and verification measurement solution
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad.
Dutch cloud-based media MwareTV partners with Irdeto for advanced content protection
The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV's IPTV/OTT distribution platform.
Paramount Global announces redemption of approximately $2.0 billion of notes
The redemption price for the 3.875% notes, the 3.700% notes and the 3.50% notes is equal to the sum of 100% of the principal amount of such series of notes to be redeemed.
[Marketing Week] Bob Koigi: Warming up to the metaverse revolution
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.
Yahoo launches ID-less audience solution for web
In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind - designed to support the future of identity.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
GroupM promotes Nicola Lewis to CEO of FineCast
She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.
Havas Media Group appoints Greg James as Global Chief Transformation Officer
This move comes as Havas Media Group realigns its global organization to harness the power of its 9,000-strong global network and accelerate growth, media innovation and transformation for clients.
TEGNA and Mediacom Communications reach new retransmission consent agreement
All TEGNA stations will return to impacted Mediacom homes as soon as possible.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
Havas Media joins Point of Care Marketing Association
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.
Essence announces new leadership appointments to boost Australian presence
Essence has announced that it has strengthened its leadership team in Australia. Appointing a new Managing Director for Brisbane and expanding national leadership roles, Essence will add local bench strength to advance its mission of making brands more valuable to the world.
Youtube adds new tools targeting content creators
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
MediaCom and Mars partner to transform global marketing strategy
The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new vision for marketing called “Building Brands for Mutual Value.”
ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”
Nielsen launches Diverse Media Equity programme
Nielsen has announced the launch of its Diverse Media Equity programme, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies.
New report reveals commercial media usage similarities across generations
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
Essence promotes Laura Wade to Head of Sustainability
First, she will work across Essence’s operations and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and services that enable Essence to reach its net-zero targets.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
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