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As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.

Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative and commercial acumen and experience to clients and B2B brands.

Léonie Koning has worked for Initiative for more than fifteen years, the last seven of which as the CEO. Time to talk to her.

The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.

Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.

The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.

DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 

MeMo² is directly looking for a Python Data Analyst (Groningen - part time)

Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.

MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)

WPP and TikTok, a global destination for short-form mobile video, have announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform.

Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.

Global marketing and communications agency VMLY&R has received a score of 100 on the Human Rights Campaign’s Corporate Equality Index, the  foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace equality.

WPP has been named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.

Cannassure Therapeutics, an Israel based developer and producer of innovative medical cannabis products, announces the singing of an exclusive distribution agreement with DannCan Pharma.

Publicis Groupe has announced the appointment of Anna Chitty as Chief Executive Officer of Starcom China.

EWM. SA, a Geneva web development and digital marketing agency announces the creation of its Paris branch, EWM France, in a joint venture with the OLCM holding company.

GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.

Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.

European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.