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Havas Group pledges to achieve carbon neutrality by 2025
Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
Dentsu Group joins the World Business Council for Sustainable Development
Dentsu Group Inc. has announced the company and its group companies has joined nearly 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
[Marketing Week] Bob Koigi: Advancing partnerships across content, advertising and marketing
With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
VMLY&R unveils new inclusion experience practice
WPP affiliated marketing and communications company VMLY&R has announced the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations.
UK industry alliance BRIM launches to promote black representation in marketing
BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts.
Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.
[Marketing Week] Bob Koigi: Content is king
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.
Dept and Tribe Company transform The Eurovision Village into a 3D virtual world
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.
Global creative agencies form body to champion growth of sector
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
AdGreen set to unveil carbon calculator for advertisers
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.
S4 Capital acquires Brazil digital marketing agency Racoon
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
Dentsu launches playbook on content solutions for marketers
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.
Starcom Australia wins Tourism Tasmania media account
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
WPP launches global data company Choreograph
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
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