Marketing Report
Dept partners with Terra Neutra to create an e-commerce carbon positivity app

Dept partners with Terra Neutra to create an e-commerce carbon positivity app

Dept has partnered with Terra Neutra, an organization that enables businesses and consumers to manage their carbon footprint, to create an e-commerce carbon positivity app called ClearSky.

ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset. Premium recycled fashion label, BEEN London, is the first brand to integrate the app into its Shopify store.

Vendors that use Shopify can integrate the ClearSky app into the purchase cycle so as to offer customers an option for offsetting the carbon footprint of their chosen item. Terra Neutra’s offsetting project portfolio provides the infrastructure for turning the product into a carbon neutral purchase.

ClearSky calculates the carbon footprint of products in Shopify stores using Terra Neutra’s API, which is linked to a peer-reviewed, environmentally extended, input-output Life Cycle Assessment database. Using this information, ClearSky calculates the cost to offset the carbon footprint of products within a shopping cart, giving consumers the option of whether or not to continue with offsetting the products.

For store owners who use the independent Life Cycle Assessment to calculate the carbon footprint of their product catalog, ClearSky provides an option to input a custom carbon footprint value against each product. Store owners can also use the app to cover product offset costs themselves and flag this benefit in the shopping cart.

Ashley Streb, partner, Rocket Insights, part of Dept: “As more and more retail moves online, it’s crucial that consumers are offered an easy way of offsetting their online purchases. ClearSky helps people create a carbon positive world, one Shopify purchase at a time. With over 44-million customers purchasing from Shopify merchants in 2020, there is huge potential for the ClearSky app to help many store owners and consumers create a more carbon positive world.”

Genia Mineeva, founder, BEEN London: “We’re really proud to be the first brand to use ClearSky. Our customers have always been drawn to BEEN London because of the positive impact we’re making at every step of the supply chain – from recycled materials to only working with local makers and our very low carbon footprint – just over 1/10th compared to high street equivalents! So now that we’re able to communicate the possibility to offset the emissions feels like the cherry on top of the cake. We’re really excited about the opportunities this will create.”

Luke Gaydon, co-founder Terra Neutra: “We want to fight climate by engaging with people to help make them more aware of their carbon footprint and how they can manage it. With our ClearSky app, we are making it simpler for consumers to offset their online purchases and for retailers to build offsetting into their e-commerce workflows. We’re hopeful that this will be embraced by both as a positive step towards leading more sustainable lives.”