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DoubleVerify to acquire EMEA-based ad verification company Meetrics
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
#paid raises $15 million in Series B funding to expand creator marketing platform
#paid, a creator marketing platform that connects brands with content creators, has announced it secured $15 million in Series B funding.
Carousell appoints Essence as integrated media agency of record
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
WPP acquires AI technology company Satalia
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
[eMarketer] Implications of China’s Personal Information Protection Law means for marketers
Some marketers are still struggling to comply with standards that differ from country to country, or even state to state in the US.
Locala appoints Armelle Quenard Chief People Officer
With over 20 years of experience as a Human Resources leader in the high-tech industry, Armelle brings strong skills and invaluable knowledge to the drive-to-store platform
Dentsu expands global Google Technology Practice with two leadership appointments
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Publicis Groupe named a Leader in loyalty services report by Independent Research Firm
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
David Droga appointed CEO and Creative Chairman of Accenture Interactive
Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
Genius Sports acquires Spirable to enhance data driven video marketing capabilities
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a definitive agreement to acquire Spirable, a creative performance platform.
[Vacancy] Logitech is looking for a Marketing Assistant Gaming - Young Professionals Program
Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program
Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
MERGE acquires digital marketing consultancy firm Blue Moon Digital
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Intracto Group acquires Dutch creative agency Force451
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
Intracto Group acquires tech company Foreach
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
Consumers more likely to support brands in ad environments where they have control, study
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
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