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Yahoo has announced a strategic partnership with Samba TV, the global player in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP.

Highdive, the independent advertising agency, has announced that its leader and co-owner, Megan Lally, has been elevated from managing partner to CEO.

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.

FOX Television Stations (FTS) is restructuring its Advertising Sales division, merging its local, national and digital sales efforts into one streamlined unit designed to leverage the power of FOX's strong news content, live sports and digital/streaming platforms.

Integral Ad Science, a global media measurement and optimization platform, has announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 23 new markets.

This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes.

The partnership will see the direct integration of MGID’s native ads across Playmaker’s web properties to maximize user experience and engagement and increase traffic and monetization.

We are keen on contributors with originality, creativity, versatility and an eye for interesting trends across the sectors that we cover. 

WPP has announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers.

Adaptive streaming specialist, SeenThis, has announced a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising.

Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data.

In today’s data-driven era, the application of location and mobility data has significantly shaped the landscape of digital advertising.

GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers."

Wright Media, LLC, a pioneer in innovative recruiting solutions has announced the game-changing launch of HireMaster.AI, an advanced programmatic job advertising software platform that harnesses the potential of Artificial Intelligence (AI) to reshape the recruitment landscape.

International entertainment company RTL Group has announced the financial results of the first half of 2023 that showed how a volatile geopolitical and macroeconomic environment affected the business.

As part of the partnership, Spotify will become the first digital audio platform to be integrated directly into WPP’s products and solutions.

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.

With increasing demand for standardization of measurement and the need for a unified methodology in many emerging markets, Hivestack’s impression multiplier methodology  provides a turnkey, trusted solution for media owners across APAC.

Yieldmo, the advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization.

Playtika Holding Corp., a mobile games pioneer and interactive entertainment player, and Azerion Group N.V. one of Europe’s largest digital advertising and entertainment media platforms, have announced they have entered into a definitive agreement for Playtika to acquire from Azerion its Youda Games portfolio of games, including social card themed title Governor of Poker 3.