Kantar Media launches tool to guide ad campaigns decision making in Spain

Kantar Media has launched Campaign Audience Validation™ in Spain to guide strategic decision-making for advertising campaigns.

The tool delivers a unified view of target audiences, validating campaign strategies and enabling agencies and advertisers to refine their plans with in-flight insights designed to optimise reach and frequency.

Already available in Argentina, Brazil, Chile, Colombia and Vietnam, Campaign Audience Validation™ is specifically designed to provide independent and reliable metrics for agencies and advertisers seeking more control over the performance of their campaigns.

Antonio Wanderley, CEO Spain, Latin America, APAC and Africa, Kantar Media: "With this launch we reinforce our commitment to help agencies and advertisers navigate this dynamic advertising ecosystem, offering them independent and reliable metrics to optimise the impact of their campaigns across screens, and evaluate their current and future strategy”.