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 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.

The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting.

A new in-depth study from Juniper Research, the foremost experts in independent technology research and forecasting, found that 22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years.

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

InMarket, a player in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat.

Dell Technologies has announced CyberAgent, a major digital advertising company in Japan, has selected Dell servers as the key IT infrastructure for powering its generative AI (GenAI) development and capabilities.

The expansion follows a successful, years-long partnership, over which several types of cloaking practices were identified across tens of thousands of scenarios.

Additionally, streaming ranks as the number one method for watching holiday content, with over half (54%) doing so during the season.

The study surveyed 200 RMN ad buyers at brands and agencies, as well as conducted over 30 interviews with senior decision-makers at retailers, brands, agencies, and intermediaries.

Connatix, the video technology company for premium publishers and advertisers, has released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.

 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). 

Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

DIRECTV Advertising, a pioneer in the converged addressable space, has announced a partnership with 605, a global player in television and cross-platform measurement, planning, analytics and attribution.

The joint solution provides a single-source, consented, panel-based TV measurement approach that improves marketers' decision-making around advertising performance, when comparing the relative strength of video assets' performance across all screens and devices.

With the global market size for AI in marketing expected to reach over $80 billion by 2030, the patent awards represent significant value in a rapidly expanding market sector.

TikTok raked in about $4 billion from advertising that year. Netflix was a major contributor to that revenue, with over 4.5 thousand influencers on the platform promoting it.

Hudes will also serve as a member of the company's board of directors.

Integral Ad Science, IAS,  a global media measurement and optimization platform, has announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels.

Gopuff, an Instant Commerce platform bringing thousands of everyday products to customers in minutes, has announced the launch of its Ads platform in the UK, bringing new brands the unique opportunity to target high-intent customers where and when they’re shopping.