Marketing Report
Instant Commerce platform Gopuff expands its ads platform to the UK

Instant Commerce platform Gopuff expands its ads platform to the UK

Gopuff, an Instant Commerce platform bringing thousands of everyday products to customers in minutes, has announced the launch of its Ads platform in the UK, bringing new brands the unique opportunity to target high-intent customers where and when they’re shopping.

Daniel Folkman, Senior Vice President of Business, Gopuff: “For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US. As we continue to grow and innovate in the retail media space, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”

Customers shop on Gopuff for their immediate needs - an ideal moment for brands to advertise. Gopuff collapses the marketing funnel from discovery to consumption by capturing these high-intent customers and then delivering advertised products in minutes. As a result, Gopuff Ads delivers exceptional revenue and ROI for partners, while helping customers find relevant, interesting products.

With this launch, brands in the UK can now leverage Gopuff Ads’ full-funnel, retail media solution to:

Convert impressions to consumption in 30 minutes with Promoted Product Placement, Sponsored Search, Sponsored Carousel, and in-app and email Display ads.

Get products in the hands of customers in minutes, driving broad trial and awareness with instant sampling with highly targeted campaigns, for example reaching moms in NYC.

Ensure products advertised are available locally to that customer in Gopuff’s local micro-fulfillment centers.

Reach a unique and coveted customer base, including Millennial and hard-to-reach Gen-Z shoppers.

Gain access to deep insights, including repurchase rates, basket analysis, frequency, demographics, dayparts and more.

With Gopuff’s direct API integration into CitrusAd’s retail media technology, brands can easily target Gopuff’s UK customers via Sponsored Search, Sponsored Carousel and Promoted Product Placement ads. The platform, enabled by CitrusAd, allows partners to seamlessly plan, buy, measure, and manage their ads on Gopuff.

Alban Villani, EMEA CEO, CitrusAd: “Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK. The quick grocery market is evolving fast and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys.”

In addition to enabling CPGs to advertise their products on Gopuff, the company has expanded its partnership with Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, to enable non-endemic advertising at checkout.

With Rokt, UK brands beyond CPGs, such as streaming and entertainment, and financial and credit card companies, can reach Gopuff’s unique customer base with relevant campaigns. In the US, this capability has powered a higher-than-average engagement rate of 5%.

Ad spending in retail media is forecasted to reach c.$60 billion by 2024, according to eMarketer. By bringing the instant gratification of brick & mortar to more convenient online shopping, Gopuff is driving innovation in the retail media space, introducing new opportunities for marketers, brands and influencers to engage with consumers where they are and driving significant ROI.