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Cointreau, the essential orange liqueur and key ingredient in The Original Margarita, is challenging traditional holiday toasts.

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

Pay-TV operator Astro Malaysia (Astro), has concluded a comprehensive review of its marketing needs, announcing the appointment of two agencies-on-record (AOR) for its creative and media mandates, effective in 2026.

MusiCares has announced that five-time GRAMMY winner and legendary vocalist Mariah Carey will be honored as the 2026 MusiCares Person of the Year.

The new platform has been designed as a seamless, customer-first hub that strengthens loyalty and deepens engagement with modern beauty consumers.

Shutterstock has introduced a suite of artificial intelligence services designed to accelerate the development of next-generation AI systems.

For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

Positioned as a one-stop-shop for creators, Global Studios offers state-of-the-art video and audio facilities, seamless distribution across major platforms, and access to Global’s extensive marketing network spanning radio, digital, and outdoor channels.

The partnership is built on shared values of creativity and digital freedom, extending a successful US collaboration to a global scale for the first time.

The company reports that AI tools are helping teams cut production timelines by up to 30 percent while delivering content that performs strongly across digital platforms.

The platform, home to more than 25 million slide decks, has been repositioned to balance its original content-first approach with features that support professional and academic users.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

The report shows that nearly all chief marketing officers plan to increase budgets for creator partnerships, placing the channel above AI-driven search, paid social, and paid search.

Video remains a major driver of the creator economy, fueled by mobile adoption and expanding internet access.

Today, Generation Z lift their phones not to signal “We’re together,” but to instantly share the moment on social media and say, “Look, I’m here.”

Content users today are living in a multi-platform world, constantly accessing information, entertainment and communication.

This deal reflects the collaborative efforts between Kobalt and Spotify in building a licensing framework to enable new formats, innovations, and potential to connect creators and fans alike.

In a time when many agency networks are scaling down or pausing acquisitions, The Relevance Group (TRG) is doing the opposite.

Raleigh, the iconic British bicycle brand that has been shaping the streets since 1887, kicks off a new chapter.