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The partnership positions the recently launched global social specialist arm of VCCP Group as the brand’s dedicated social and influencer agency in the UK.

The framework, available exclusively to ISBA members, responds to rising concerns among advertisers about the impact of AI on consumer trust, authenticity and regulatory compliance.

The report argues that as artificial intelligence accelerates content production, audiences increasingly seek what it calls Proof of Human.

The system is designed to help enterprise brands scale content production while turning operations into a measurable growth engine.

Independent agency BarkleyOKRP conceived and led the project in partnership with immersive studio The Gang.

Getty Images has partnered with New Zealand Media and Entertainment (NZME) to license images from its flagship publication, The New Zealand Herald.

Part of the M&C Saatchi Group, the agency will lead advertising, communications, sponsorship activation, content creation and fan engagement for the gaming and entertainment brand.

The new center enables end-to-end verification of media production workflows, allowing creators to test the latest cinema cameras, lighting, production studios, and post-production equipment.

The AI-native module integrates media, creative, production, and experience workflows to deliver channel-first, outcome-driven content while balancing human oversight with cutting-edge technology.

AI platform for video creation Artlist has taken its first step onto the Big Game advertising stage with a commercial designed to demonstrate how AI can reshape video production timelines and workflows.

The acquisition supports Residence’s ambition to champion high-quality creative work while protecting the talent and culture behind it.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

The platform allows users to browse, license and share visuals from major entertainment events for a nominal convenience fee.

The role has been created as part of Edelman’s broader plan to expand its Creator offering beyond North America.

The project covers retail environments, signage and navigation across the multi-building site in Covent Garden.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

The system gives agencies, brands, SSPs and DSPs streamlined access to standardized program-level metadata, enabling more precise targeting and transparency in campaign performance.