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Merkle and TransUnion Partner to enhance audience activation across Connected TV
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
WPP promotes GroupM’s Jennifer Remling to Global Chief People Officer
Jennifer will be responsible for all aspects of WPP’s people strategy and its critical role in the company’s continued transformation. She will oversee global rewards, talent management and acquisition, diversity, equity and inclusion, leadership development and learning on behalf of the company’s more than 100,000 people around the world.
Mediacom, partners launch $3 million contest targeting advertiser clients
MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
Deutsche Bank appoints Essence to lead multi-brand portfolio media campaigns
For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.
Michael Komasinski appointed Global CEO of marketing agency Merkle
Dentsu International has announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the dentsu international executive team.
WPP and Snap Inc. launch Augmented Reality partnership
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
[Vacancy] Logitech is looking for a Senior Demand Planner EMEA - Video Collaboration
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration
Mariëlle Krouwel Head of Branding NN Group
As of 1 October this year, Mariëlle Krouwel is Head of Branding at NN Group. Before that she was Director of Communications at PwC Netherlands
Bayer names MediaCom as global media agency
Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
WPP announces first successful applications to its Racial Equity Programme
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Publicis Groupe to repurchase 2.5 million shares to cover employee long term incentive plans
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees that will be delivered in 2022, 2023, 2024 and 2025.
Reprise appoints Glen Conybeare as Global President Reprise Commerce
Performance marketing and eCommerce specialty agency of IPG Mediabrands Reprise has announced the appointment of Glen Conybeare as Global President of Reprise Commerce.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Vacancy] Logitech is looking for a Senior Key Account Manager E-Tail
Logitech is directly looking for a Senior Key Account Manager E-Tail
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
[Vacancy] Logitech is looking for a Business to Business Lead Benelux
Logitech is directly looking for a Business to Business Lead Benelux
Carlsberg Group pledges to use its marketing to drive climate action
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
Hearst Magazines names Dmitry Klebanov President of iCrossing
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
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