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[Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap

17-11-2021 | 13:52:00
As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

Magnus Djaba appointed Chief Client Officer of Publicis Groupe

17-11-2021 | 10:16:39
Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.

Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner

17-11-2021 | 10:13:00
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.

Creatio partners with ZED Consulting to help businesses in the UK embrace no-code

16-11-2021 | 13:52:50
Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, announced its partnership with ZED Consulting.

Candid acquires UK's Brand Potential

15-11-2021 | 16:39:50
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.

MediaMonks acquires Italian creative content marketing agency Miyagi

15-11-2021 | 16:10:00
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.

CIM calls for UK government’s support to address marketing skills crisis

12-11-2021 | 14:12:00
The Chartered Institute of Marketing (CIM) has praised the £3.8 billion funding for skills training announced in last week’s Budget, but says the opportunity has been missed to boost the UK's vital marketing sector.

Number of marketers set to use sales data to triple next year, study

12-11-2021 | 14:08:00
New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.

MediaCom named The Coca-Cola Company’s global media agency

11-11-2021 | 14:36:05
WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.

[Marketing Week] Bob Koigi: Reinventing advertising offerings

11-11-2021 | 09:50:00
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Parpia Global Management acquires The Summit Group Communications

09-11-2021 | 15:00:00
The Summit Group (TSG) Communications, Inc., a full-service marketing, communications and advertising agency focused on growing businesses, has announced it has been acquired by Parpia Global Management.

Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey

09-11-2021 | 14:53:00
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc. 

[Vacancy] ViacomCBS is looking for a Media Planning Manager

08-11-2021 | 12:33:00
ViacomCBS is directly looking for a Media Planning Manager 

Kantar Marketplace hits $100 million revenue milestone

04-11-2021 | 11:40:33
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility.

Liana Technologies acquires majority of Swedish marketing technology provider Ungapped

03-11-2021 | 10:12:14
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.

LiveWorld launches digital and social media solutions for hospital marketing

02-11-2021 | 11:32:43
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.

Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander

29-10-2021 | 13:35:55
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.

Dentsu International’s net Zero target validated

28-10-2021 | 12:23:22
Dentsu International has announced it is one of the first companies in the world to have its net-zero target validated by the globally recognised Science Based Targets initiative.

InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising

27-10-2021 | 12:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.

[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads

26-10-2021 | 12:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.

[Vacancy] ViacomCBS is looking for a Media Planning Coordinator

25-10-2021 | 13:35:00
ViacomCBS is directly looking for a Media Planning Coordinator full time 40hrs/week


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