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Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019.

StackAdapt, the self-serve programmatic advertising platform, has announced a partnership with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory.

DIRECTV Advertising, a pioneer in the converged addressable space, has announced a partnership with 605, a global player in television and cross-platform measurement, planning, analytics and attribution.

The joint solution provides a single-source, consented, panel-based TV measurement approach that improves marketers' decision-making around advertising performance, when comparing the relative strength of video assets' performance across all screens and devices.

WPP has announced that its Chief Operating Officer, Andrew Scott, has been appointed as an Executive Director to the Board of WPP, with immediate effect.

The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.

With the global market size for AI in marketing expected to reach over $80 billion by 2030, the patent awards represent significant value in a rapidly expanding market sector.

Locala, an ad tech company specialized in geotargeting launches the third edition of its Retail Insights Barometer. Conducted in partnership with the Paris-based research firm Marketing Insights, this retail trend report is based on a survey conducted among a panel of 3,000 Europeans.

TikTok raked in about $4 billion from advertising that year. Netflix was a major contributor to that revenue, with over 4.5 thousand influencers on the platform promoting it.

Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match.

Hudes will also serve as a member of the company's board of directors.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.

Integral Ad Science, IAS,  a global media measurement and optimization platform, has announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels.

The analysis delivers an accurate view of advertising trends and spending between January and June this year.

The founding of AAF Los Angeles expands the national organization’s mandate to be the ‘unifying voice for advertising’.

Gopuff, an Instant Commerce platform bringing thousands of everyday products to customers in minutes, has announced the launch of its Ads platform in the UK, bringing new brands the unique opportunity to target high-intent customers where and when they’re shopping.

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways.

Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats.