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A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment.

A new in-depth study from Juniper Research, the foremost experts in independent technology research and forecasting, found that 22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years.

New corporate members include IBM, Mercado Libre, Primark, William Grant & Sons, Fidelity, Aldi (South), AkzoNobel, BSHG, Centene, Hoya Vision, Deichmann and Infosys.

According to a new World Federation of Advertisers, WFA, survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies.

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

InMarket, a player in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat.

Dell Technologies has announced CyberAgent, a major digital advertising company in Japan, has selected Dell servers as the key IT infrastructure for powering its generative AI (GenAI) development and capabilities.

The expansion follows a successful, years-long partnership, over which several types of cloaking practices were identified across tens of thousands of scenarios.

The global communications firm takes over the media buying business from WPP’s media investment company Group M.

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.

StackAdapt, the self-serve programmatic advertising platform, has announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement.

LG Ad Solutions, a global player in connected TV and cross-screen advertising, has announced that it has expanded its global presence into the Canadian marketplace.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.

Additionally, streaming ranks as the number one method for watching holiday content, with over half (54%) doing so during the season.

The study surveyed 200 RMN ad buyers at brands and agencies, as well as conducted over 30 interviews with senior decision-makers at retailers, brands, agencies, and intermediaries.

Fully committed to supporting its clients and the innovation economy,  Silicon Valley Bank, a division of First Citizens Bank, has launched a new nationwide advertising campaign.

Connatix, the video technology company for premium publishers and advertisers, has released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.

Kantar, the world's marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ most preferred ad platform.

 Data released by Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation over the first half of the year.

The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).