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Paramount Global announces ad sales leadership transition
Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.
Segway-Ninebot awards integrated media duties to Essence in China
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
[Vacancy] Global is looking for a Senior Music Producer, Classic FM
Global is directly looking for a Senior Music Producer, Classic FM - Leicester Square, London
Paramount releases 2021-2022 Environmental, Social, and Governance (ESG) report
In addition to updated workforce and environmental impact data, this year's report gives a more detailed overview of the company's ESG governance practices, including Paramount's ESG Council governance structure.
RTL launches new career website to harmonize talent acquisition
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
[eMarketer] How streaming video has surged in less than a decade
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Unity appoints Media.Monks media agency of record
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
[Vacancy] Global is looking for an Agency Manager
Global is directly looking for an Agency Manager - Leicester Square, London
[Vacancy] Global is looking for a Podcast Account Manager
Global is directly looking for a Podcast Account Manager, DAX Supply - Leicester Square, London
[Vacancy] Global is looking for an Account Manager
Global is directly looking for an Account Manager, Field Based - London & South East
AiAdvertising engages MZ Group to lead strategic investor relations and shareholder communications programme
MZ Group will work closely with AiAdvertising management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Havas Media Group named global media agency partner for Wolverine Worldwide
Havas Media Group (HMG)has announced that Wolverine Worldwide, one of the world’ marketers and licensors of branded casual, active lifestyle, work, athletic footwear and apparel, has named HMG as its global media agency partner following a four-month competitive review.
Mather Economics expands global footprint with new office in Belgium
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
Rebel Foods appoints Essence as its integrated media agency
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
Farrow & Ball appoints Mindshare worldwide as global media agency to accelerate growth
Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.
Yahoo acquires algorithm-based news company The Factual
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
[eMarketer] Earlier podcast spots mean more site visits
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
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