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Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.

Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.

Instagram is testing “Instagram Subscriptions,” a feature that would enable users to access exclusive content from creators in exchange for a monthly fee, per a company announcement.

United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.

This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

DutchFounders has reached the final close for its second fund, making more than €62m ($70m) available for early-stage marketplaces and so-called marketplace enablers.

The company has now announced that it is building on these announcements with the unveiling of our new visual brand identity, which connects with its new purpose and evolved strategy.

GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.

This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

The use of AI with social media management software is one of the major trends supporting the content marketing market.

S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.

Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe

Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.

Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.

Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.

IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.