Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment launch United Playgrounds
Diederik Breijer, LiveWall, Wave 100%EMAIL, 100%driven and Standard Investment have launched United Playgrounds. At the same time, Diederik Breijer and Standard Investment have acquired an interest in Cape, an independent SaaS platform for automated digital campaign management.
United Playgrounds positions itself as a Digital Solutions Group – it conceives, designs and builds end-to-end digital products, services, business solutions and data-driven marketing campaigns.
Diederik Breijer, founder and CEO of United Playgrounds: 'We all see the rapid development of the modern marketing game, which is mainly driven by data, tech and creation. This is turning the entire marketing industry and agency world upside down. With United Playgrounds we are building a new kind of group with a modern open structure, with which we consciously cherish the power of entrepreneurship and close cooperation. We shape this with our Let's Play! philosophy, because both aspects will make the difference in the quality of our services and positioning. The reputation of the LiveWall Group and 100%EMAIL on the cutting edge of design, activation and marketing automation shows how crucial these capabilities are for the modern marketing game of our customers and consumers. I am really looking forward to starting this adventure with the teams and adding more industry leading companies to the group through acquisitions in the coming years.”
Frits Mahovic, Managing Director of LiveWall Group: “In the ten years that I have built LiveWall with my colleagues, all defining moments have often gone by feeling. After the first meeting with Diederik and Rens SI, the puzzle pieces fell and we knew that this was our level up. Building a group of like-minded people together, each of which is about to explode with ambition and decisiveness. That is the ultimate foundation for me. That's why I can't wait to further explore our Playgrounds and continue to color this amazing adventure.”
Rick de Wit, Managing Director of 100%EMAIL and 100%EMAIL: “Becoming part of United Playgrounds for 100%EMAIL and 100%EMAIL is exactly what we needed at this stage of our company and the market. From the start seven years ago, growth has made us happy. Growth of our company, results with our customers and everyone in our club of idiots. For many years we have had the ambition to be the best and largest in our expertise, whereby the entire market knows that you have to knock on 100 percent for marketing automation solutions. By becoming part of United Playgrounds, we can grow faster, we are able to help our customers even better with the increasingly complex and broader issues and yet also remain the marketing automation expert in our own playground.”
Herbert Schilperoord, Partner Standard Investment: “The field of digital marketing has become increasingly professional in recent years. This means that companies that can really make a difference for customers are companies with deep experience in specific digital marketing disciplines. At the same time, customer questions are becoming broader and digital marketing is taking an increasingly central position in customers' marketing strategy. With United Playgrounds we are building a group that optimally responds to this changing market. Standard Investment has extensive experience in building larger business groups (buy&build). Examples are: Riedel, Dutch Bakery Group and Dierenartsen Groep Nederland. The success formula here is always: the collaboration between strong entrepreneurs in the sector and the experience of Standard Investment in professionalizing and expanding companies.”
