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Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.

World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.

As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.

Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.

With millions of viewers hooked on to watching videos, a new future of video-based content has evolved – interactive videos with clickable content.

Publicis Groupe has announced that it is stopping its business and investments in Russia by ceding the ownership of its agencies to local management, effective immediately.  

Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 

The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.

Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.

Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.

Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.

WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.

IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)

World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.

Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

 Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.

AppLovin Corporation, a marketing platform, has announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market.

The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing markets.

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.