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The biodegradable tension fabric is in stock and will be used for printed airport advertising throughout the USA and Caribbean in 2024.

The report examines the financial, brand reputational and legal ramifications associated with fraudulent digital video campaigns.

The addition of Lewis amplifies the network's vision of nurturing talent, strengthening learning and development, and promoting an inclusive culture through regular communications, and innovative HR and DEI&B initiatives.

Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows.

Spearheaded by GroupM’s industry-leading investment team, the Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results for participating GroupM advertisers.

At PubMatic, Hung will be responsible for the strategic leadership of the Southeast Asian market, working closely with both global leadership and local go to market teams. S

MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels.

The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared.

In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the United States.

Billboard, one of the segments analyzed in the report, is projected to record 9.8% CAGR and reach $19.9 Billion by the end of the analysis period. Growth in the Transit segment is estimated at 8.5% CAGR for the next 8-year period.

Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration: shared success.

The partnership aligns two rapidly growing innovators in the CTV and DOOH industry, opening the door to even faster growth opportunities for both companies.

This collaboration solidifies PubMatic’s position as Adverty’s preferred Private Marketplace (PMP) partner on a global scale.

The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.

This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

Instacart partners with more than 1,400 retail banners across North America, which means that without taking any action, many CPG brands on Shopify are likely already driving sales through the Instacart Marketplace.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

This initial guide has been created to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.

The data reveals that companies spent 8% less on digital advertising than in the same period last year.

Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of third party verification to monitor traffic quality and filter out bots and invalid inventory.