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A 1:50 minute hero film sits at the centre of the campaign. The spot, titled "Tips,” follows a delivery driver (TikTok creator, Leo Gonzalez) and a restaurant worker. They chat about cutting-edge tech — everything from AI to self-buttoning shirts.

Created by independent creative agency DUDE, What the VAT? takes an unusually lighthearted approach to a serious matter - illustrating how Fiscozen soothes anxieties around the ‘Partita IVA’ (a tax code required by self-employed businesses and individuals) by streamlining the process.

With this revitalized identity, Banamex redefines its brand presence to reshape public perception and appeal to a broader audience, particularly younger demographics.

The PSAs tap into the pastime of card games as a metaphor for preparing for one's future.

UK retail bank Nationwide has announced that it has appointed Mother as its new creative agency, following a pitch process that also involved Uncommon Creative Studio and Neverland.

This win solidifies VML’s expertise in the financial services sector and its ability to deliver connected solutions for global brands.

ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in key insurance categories.

‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they finance using a powerful visual metaphor.

The campaign, created by their lead strategic and creative agency, T&Pm, brings to life the feel-good-factor of taking action with finances and nods to the successful ‘Tomorrow Begins Today’ brand platform.

The full 360 campaign featuring Anthony Mackie was created by Elite Media and includes cinema, television, outdoor, radio, digital and social media.

With this strategic step, Mediahuis strengthens its position in the online comparison market and emphasises its mission to support consumers in making well-considered financial choices.

Renew Capital, has invested in fintech startup Sevi to expand its AI-driven stock financing platform for African wholesalers and retailers.

NjiaPay, a Payments-as-a-Service startup solving the complexities of payments for African businesses, has closed an oversubscribed $1 million+ pre-seed funding round.

The combination of these groundbreaking technologies, available as of today, brings advanced reasoning-based AI agent capability to businesses in the insurance and mobility sectors while maintaining strict data sovereignty.

As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £2 million in ufurnish.com, up to £3 million in mynestegg and £1 million in Tryp.com  in return for advertising inventory across ITV’s channels and ITVX.

The “Now’s your time for wealth” global wealth campaign, created in partnership with Publicis Groupe Hong Kong and Singapore, champions Standard Chartered’s global network, expertise and unrivalled wealth investment solutions.

The campaign directly addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population.

Apex chose FINN as a core marketing partner for its expertise in the financial services and technology sectors as well as FINN’s track record of bringing fintech products to market.

72andSunny won the account as a result of a long-held mutual respect between the client and parent company Stagwell - underscoring the opportunities that can arise through trusted relationships between client and agency leadership.