Talk360 spin-off NjiaPay secures $1m+ to simplify payments for African businesses

NjiaPay, a Payments-as-a-Service startup solving the complexities of payments for African businesses, has closed an oversubscribed $1 million+ pre-seed funding round. The round was led by HAVAÍC, with participation from a number of prominent angel investors, including founders of Anyfin, Banxware, and Maxidrive.

Launched in late 2024 as a spin-off from Talk360, NjiaPay streamlines payment management for African businesses, addressing both technical and operational challenges.

Rob Heath, Partner at HAVAÍC said, "We have observed firsthand the challenges faced by our portfolio companies in managing payments across the African continent. The need to integrate with multiple PSPs can significantly impede their product development timelines. Streamlining payment operations is crucial for the growth of the African digital economy, and we believe that NjiaPay is well-positioned to address this critical need.''

Managing payments on the continent presents significant hurdles. Businesses often grapple with integrating and managing multiple payment service providers (PSPs), leading to operational inefficiencies and increased cost. NjiaPay addresses this by acting as a smart aggregator of PSPs and payment methods. Through a single, seamless integration, merchants gain access to a unified checkout experience and a consolidated
merchant portal, which simplifies their payment operations.

Furthermore, NjiaPay's platform leverages intelligent routing, built-in redundancy, and advanced features such as fraud protection. This ensures a frictionless payment experience for its merchants, while providing centralized reporting and data management to streamline operational functions, such as customer support and finance.

Jonatan Allback, Co-founder and CEO of NjiaPay said, "We are thrilled to have secured this funding, which will enable us to scale our team, both in Amsterdam and Cape Town, and further enhance our platform’s capabilities. Our mission is to empower African businesses by simplifying the complexities of payments. By becoming their in-house payments experts, we enable them to focus on growth while we manage the operational and technical intricacies of their payments processing."

Currently live in Nigeria, Kenya, and South Africa, NjiaPay plans to expand its product offerings within these markets in 2025, by partnering with more PSPs and scaling its operations across the continent.

Hans Osnabrugge, Founder of Talk360 and NjiaPay’s Chairman of the Board said, "At Talk360, we experienced firsthand the value of NjiaPay's solution. By transitioning to NjiaPay, we freed up valuable engineering resources and achieved a 25% increase in conversion rates, translating to significant revenue growth.''

With a deep understanding of local market dynamics and a steadfast commitment to empowering businesses, NjiaPay is poised to improve the payment landscape in Africa, enabling merchants to navigate challenges and unlock new avenues for growth.

www.njiapay.com

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