Insurance firm MassMutual appoints 72andSunny as creative agency of record

Insurance company MassMutual has picked 72andSunny New York as its creative agency of record beginning in January 2025.

72andSunny won the account as a result of a long-held mutual respect between the client and parent company Stagwell - underscoring the opportunities that can arise through trusted relationships between client and agency leadership.

Ryan Linder, EVP, global CMO, Stagwell: “Our new partnership with MassMutual is a testament to the power of trust and belief in the true potential of shared sensibilities. Years of mutual respect and adoration of ambition (on both sides) led us to this award. MassMutual's Jennifer Halloran and Kristin Lane are big believers in what we've built here at Stagwell, home to some of the strongest agency talent in the world, and this modern house is built on the foundation of collaboration. This is a proud moment that underscores the supreme value of investing in people - and relationships built on trust and integrity.”

Jennifer Halloran, CMO, MassMutual: "We're thrilled to be taking this next step on our journey to reach more people who need what we have to offer with 72andSunny by our side, an agency rooted in amazing talent, optimism and creative success. We are confident that together, we will accelerate our brand momentum with the next generation of advisors and consumers.”

72andSunny’s key responsibilities encompass breakthrough strategic and creative services to drive demand for MassMutual’s financial planning offering, in combination with their best-in-industry life insurance products, so clients can both grow and protect their financial wellness. The agency’s New York office will lead on the account, under managing director Ali Cornford.

Ali Cornford, managing director, 72andSunny New York: “We’re lucky to partner with the incredible team at MassMutual - a group whose ambition is matched only by their kindness and our shared optimism. With a legacy of disruptive, standout creative in the category, we’re excited to build on their inspiring momentum, shaping what’s next in 2025 and beyond."

www.massmutual.com

www.72andsunny.com

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