Mediahuis strengthens position in the Dutch market with planned acquisition of DGN Groep

Media group Mediahuis has announced plans to acquire DGN Groep (DGN). This company's successful online platforms, including ZorgKiezer, EnergieKiezer and DeGoedkoopsteNotaris, offer consumers independent advice when comparing healthcare and health insurance, energy suppliers and notaries .

With this strategic step, Mediahuis strengthens its position in the online comparison market and emphasises its mission to support consumers in making well-considered financial choices.

As a KAY player in the Dutch comparison market, with over 25 years of experience, DGN helps over four million consumers compare and make the best financial choices every year. The company has built a solid reputation for expert and reliable advice via its successful platforms:

ZorgKiezer : helps consumers to choose a suitable health insurance policy with the most favorable conditions.

DeGoedkoopsteNotaris : supports consumers in comparing and finding the most affordable notary in their region.

EnergieKiezer : provides users with independent advice when choosing an energy supplier that best suits their wishes and needs, and soon also when purchasing heat pumps and home batteries.

Started in the dot.com era, above a student disco in Utrecht, DGN has a team of 35 employees 25 years later and is headquartered on the Herengracht in Amsterdam.

The platforms grew into the most important comparison sites in the field of financial products and services, with approximately 20 percent of new health insurance policies in the Netherlands taken out via ZorgKiezer last year. With this planned takeover, a new growth phase is dawning for DGN, which is beneficial for both consumers and business partners.

Peter Ruys, founder, DGN: “I look back with pride on the past twenty-five years, in which I, together with a fantastic team, have been able to expand DGN Groep into a leading player in the comparison market. What once started as a short adventure – literally between the pizza boxes – brings us 25 years later with a dedicated team to the Herengracht in Amsterdam. The company and the team are ready for the next phase of growth, and I am convinced that we will successfully go through it under the strong wings of Mediahuis.”

Strategic growth for Mediahuis

For Mediahuis, this planned acquisition marks an important milestone. The group is expanding its presence in the comparison market, following the earlier successful acquisition of the Irish Switcher.ie, a leading platform for price comparisons in the field of energy, broadband, loans and mortgages.

Xavier van Leeuwe, CEO, Mediahuis Marketplaces: “ The people and brands of DGN are simply impressive. We see this planned acquisition not only as an important and promising first step in the Dutch comparison market, but also as a unique opportunity to grow together. This offers us the opportunity to further expand our services and to support DGN's customers and partners even better. ”

AFM approval

The acquisition will take place subject to approval by the Netherlands Authority for the Financial Markets. After approval, the platforms will continue to operate with the same focus on expertise and reliability that consumers and business partners have come to expect. Peter Ruys, founder of DGN, will remain affiliated with Mediahuis as an advisor.

www.mediahuis.com

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