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1800 Tequila and creative agency 72andSunny unveil campaign to celebrate Mexican culture in New York
The touring pop-up has brought the best in Mexican and Mexican-American taste to New York and then nationwide, featuring local Mexican and Mexican-American artists and brands.
Australian investment platform Stake selects 72andSunny its creative partner
Australian investment platform Stake has named 72andSunny its creative partner covering brand strategy, brand design, and integrated communications.
FCB Interface secures Philips Home Appliances creative mandate in India
This significant achievement solidifies FCB Interface's position as a powerhouse in the marketing and communication realm.
Accenture acquires Brazilian creative agency Soko
Soko will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.
BarkleyOKRP acquires performance media and marketing technology company Adlucent
This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a “big indie” that sparks with consumers and drives outsized results for clients.
Media.Monks and The World Literacy Foundation Unveil learning tool to combat the global illiteracy crisis
The Literacy Pen is a thumb-sized device which can be attached to any standard pen with a light, ergonomic design to promote accessibility.
Heinz and creative agency Fitzroy launch OOH campaign on reducing food waste
The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away.
GroupM partners with PubMatic to deliver AI generated cohort modeling capability for advertisers
This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.
Business Agency Gale appoints Josh Braithwaite as Managing Director, Creative
He has held numerous top roles at esteemed agencies, including Mother and 72andSunny, where he earned acclaim for his integrated approach.
Greentech Environmental appoints Finn Partners as its integrated PR and marketing agency
As its PR and marketing partner, Finn will deliver integrated marketing strategy and activation, including creative storytelling, media relations, corporate communications and thought leadership, social engagement, creative projects, and more.
Dentsu partners with Azuki to create three part anime series
This three-part anime series is produced by anime legend Goro Taniguchi, creator of "One Piece Film Red" and the "Code Geass" series and is set to launch over the course of this year.
Marketing-communications agency CCOMGROUP names Sandra Pastrana President
In this role, Pastrana will help evolve the business in its creative and strategic capabilities, while enhancing CCOMGROUP's future-facing vision.
Blended agency iO assists Belgian national food safety organization develop portal to improve service delivery
This initiative aims to allow all government organizations and agencies to inform citizens and relevant partners through an online, transparent, and accessible portal.
Joe Public voted South Africa’s best agency to work for by SCOPEN
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.
Ad agency Luckie acquires Marbury Creative Group
The acquisition brings Luckie expansion in critical areas, including content, search engine marketing, media strategy & planning, plus a seasoned team focused on creative, strategy, and media.
Integrated marketing communications firm The Motion Agency acquires 2.718 Marketing
As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients.
Ambassadors launches venture in Germany dubbed Ambassadors Berlin
Ambassadors has introduced its latest venture, Ambassadors Berlin, a high-end craft studio specializing in VFX, CG, and Music Composition.
Mediassociates elevates Jeff Larson to agency CEO
In his new role, Jeff will continue to lead the growth of the agency and all client relationships, oversee agency operations, strengthen Mediassociates' standing as a destination for top talent, and continue the agency's longstanding commitment to philanthropy and community building.
Client-agency communication breakdown threatens creative industry, Lions report
This year’s study revealed that there are glaring discrepancies in how brands experience the agency–client relationship compared to their agency partners.
Brazilian restaurant brand Fogo de Chão selects GALE as creative and media agency of record
GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.
Havas acquires social marketing agency Wilderness
The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations.
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