1800 Tequila and creative agency 72andSunny unveil campaign to celebrate Mexican culture in New York
1800 Tequila has launched its latest campaign and event in partnership with creative agency, 72andSunny.
1800 Tequila launched the 2nd 1800 Taste Tiendita celebrating the spirt and taste of Mexico. The touring pop-up has brought the best in Mexican and Mexican-American taste to New York and then nationwide, featuring local Mexican and Mexican-American artists and brands.
Just in time for Cinco de Mayo, 1800 Tequila kicked off its 1800 Taste Tiendita tour in New York City at Pier 76; Featuring bespoke cocktails developed by Chicano bartender Michael Aredes, tunes by DJ hellotones 'el hijo de PueblaYork, hand painted mural by visual artists Melissa Santamaría, curated fashion displays by Creative Director & Stylist César Alvarez from brands Montserrat Messeguer, de Maria, & Gypsy Sport, and more.
Girl Ultra, Mexican R&B artist: “Let’s go 1800 Tequila and New York City! I’m excited to be headlining the 1800 Taste Tiendita, and we’re bringing the best taste in Mexican culture to our fans as we celebrate Cinco de Mayo, from the music and art, to the food and of course, the tequila.”
Building on the brand's annual 1800 Tequila Essential Artist Series, a limited-edition bottle collection designed in collaboration with emerging artists, the 1800 Taste Tiendita is another testament to the brand’s long-standing support and amplification of emerging artists.
Last year, for its inaugural speakeasy-inspired 1800 Taste Tiendita in Los Angeles, 1800 Tequila partnered with the likes of Sofia Elias, Jazmin & Luis Garcia, Rick Montaño, Richie Velazquez, Sofia Enriquez and Spanto from BornxRaised to create a limited edition merch per their artistic disciplines, only available for purchase at the single-night pop-up.
Finding massive success and support from the Los Angeles community through this debut, this second iteration of the 1800 Taste Tiendita tour will feature various integrations of Mexican and Mexican-American emerging artists across live music, bespoke cocktails, fashion displays, artwork, and more. The ever-evolving celebration will bring exclusive offerings to each city it visits, ensuring local artists and brands are at the forefront of every experience.
Lander Otegui, senior vice president of marketing, Proximo Spirits: “Since its inception, taste has been at the forefront for 1800 Tequila. From tequila and music to art and fashion, for our audience taste is everything. As the number one super-premium tequila in the U.S., we are committed to sharing our Mexican heritage and quality with fans as we bring the nostalgia and ambiance of a traditional Mexican tiendita to cities across the country.”
