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Trivver announces 73 international patents that will advance digital advertising
With the global market size for AI in marketing expected to reach over $80 billion by 2030, the patent awards represent significant value in a rapidly expanding market sector.
Global TikTok advertising revenue projected to hit $53.9 billion by 2027, report
TikTok raked in about $4 billion from advertising that year. Netflix was a major contributor to that revenue, with over 4.5 thousand influencers on the platform promoting it.
LG Ad Solutions announces Michael Hudes as new CEO
Hudes will also serve as a member of the company's board of directors.
MAVTV names DRIVEN360 global agency of record for PR and brand communications
DRIVEN360, an integrated communications and brand/entertainment marketing house has announced that it has been named global Agency of Record (AOR) by MAVTV.
Nevia Bio completes $3m seed round to build a platform for early detection of women-related diseases
Israeli-based Nevia Bio (formerly Gina Life), a company developing a machine learning empowered platform for early detection of women's health indications, announced completion of a $3.1 million seed round.
Miri announces first-of-its kind AI health and wellness platform
Miri, the first-of- its-kind AI health and wellness platform which offers users 24/7 access to top health & wellness experts, has announced its public beta launch.
63 per cent of marketing leaders plan to invest in generative AI in the next 24 months, study
Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.
Sky Media to join ITV’s video ad buying platform Planet V
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.
Canadian tech firm TerraZero to launch new subscription-based platform Intraverse PRO
This addition to the TerraZero portfolio sets the stage for unparalleled omni-channel connectivity, solidifying the company's commitment to delivering cutting-edge solutions for modern businesses.
The Italian gaming market will reach $31.4 billion by 2028, report
Italy has a mature gaming market as compared to its other counterparts. In terms of gaming regulation, Italy has been one of the most active countries in Europe.
Michiel Frackers: Tech elite stuck in the desert at rained-out Burning Man
I had a very different opening to my newsletter in mind, but the fact that the tech elite is stuck in the desert mud with their private jets at Burning Man is too much news for me to ignore.
French startup Teale secures €10m to become the European leader in mental health
Parisian Digital mental health platform Teale, has raised €10 million second round of funding in Series A, to provide mental health benefits to employees and employers, promoting workplace well-being.
Startup Chai offers salary of $875K to compete with OpenAI for Generative AI talent
Chai Research, the Bay Area startup building independent AI chat platforms, is offering salaries exceeding $875K to compete with OpenAI and other deep-tech companies for top talent.
LegitScript and Meta partner to enable certified CBD businesses advertise on Meta platforms
LegitScript, the player in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Meta to certify certain topical, non-ingestible CBD products and the websites that market them.
IAS rolls out ad measurement tools for Facebook and Instagram reels
Integral Ad Science, IAS, a global media measurement and optimization platform, has announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels.
AUSCEP joins forces with DEPT as digital product and marketing partner
DEPT Australia has announced its selection as a primary partner for The Australian Clinical Entrepreneur Program (AUSCEP), one of Australia’s accelerators for healthcare startups, scale-ups and healthcare entrepreneurs.
ITV and Pact agree pivotal terms of trade deal for streaming era
The new terms put audiences front and centre, ensuring they can view their favourite ITV shows whenever and wherever they want, whilst also ensuring that the UK’s independent producers continue to thrive.
Travel tech firm Branchspace receives £5 million to enhance airline retail digitization
Branchspace addresses a growing demand from airlines to create a modern retail offering and meet evolving customer needs for relevant, personalised shopping and self-service experiences.
Rho closes deal with Capital to bolster support for tech startups
Capital's founders and key team members will leverage their expertise in startups and founder engagement to reinforce Rho's support for tech startups.
Mediafly raises $80 million to extend revenue enablement to the enterprise
The funding will advance Mediafly's strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises.
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