Marketing Report
MAVTV names DRIVEN360 global agency of record for PR and brand communications

MAVTV names DRIVEN360 global agency of record for PR and brand communications

DRIVEN360, an integrated communications and brand/entertainment marketing house has announced that it has been named global Agency of Record (AOR) by MAVTV.

The network – which is available on all major cable networks, streaming services, smart TVs, streaming devices and mobile platforms – is signaling an all-new strategy, reshaping its future as the premier destination for motorsports, automotive and powersports fans to dive deeper into the stories and passion behind athletes, teams, races and tracks on all levels – from emerging youth to the most elite levels of global racing.

CJ Olivares, Interim President, MAVTV: "When I joined MAVTV, our revamped team embarked on a mission to rechart the future of the network with aggressive diversification of programming and a clear direction toward deeper storytelling that will give motorsports and powersports fans the best place to connect with action on the track and behind-the-scenes with their favorite athletes and teams,–a long-time network and sports executive known best for the founding and success of Fox Sports' FUEL TV, among other high-profile projects. "We needed an agency that deeply understands both the broadcast/entertainment industry and the automotive/motorsports worlds, so it was a no-brainer to tap DRIVEN360 to help drive the story of MAVTV's rebirth and exciting new programming coming soon. From two-wheel, four-wheel, dirt, pavement, water, domestic to international, we look forward to inspiring, informing and entertaining current and new fans everywhere with a compelling offering of the best available racing and narratively driven programming."

DRIVEN360's team of strategists and PR/entertainment marketing/brand experts is responsible for helping to elevate the MAVTV brand, managing all MAVTV PR/brand communications and corporate communications efforts, as well as providing strategic counsel regarding MAVTV's operational direction and growth plans.

Mike Caudill, founder and president, DRIVEN360: "It's an honor for DRIVEN360 to be playing an integral part in relaunching the new MAVTV for dedicated and passionate motorsports/powersports fans and automotive enthusiasts around the globe. The network is poised to grow with a vibrant, diverse collection of programs that will dive even deeper into those stories that allow fans to become even more invested in watching the competitions themselves – in addition to enthusiast shows and more racing across the board. We look forward to opening every available avenue to extend those stories for the relevant audiences."