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End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.

Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.

New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.

Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.

WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.

The Institute of Practitioners in Advertising,  IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.

Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.

On average, these companies have seen monthly revenue increase by more than 50%. T

The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.

Publicly available data does not map precisely to the start of the pandemic, but according to research by The Performance Marketing Association (PMA) and PwC, US affiliate marketing grew from $6.2 billion in 2018 to $9.1 billion in 2021.

 Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.

The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.

The move recognizes the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations.

The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).

Global is directly looking for an Account Manager, Field Based - London & South East

Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.

iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.

Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.

Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

The addition of CMM augments Allison+Partners’ deep corporate communications, executive positioning, thought leadership and business-to-business communications capabilities with DE&I communications, Pan-African media relations, reputation management, crisis communications, content marketing and CSR.