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The rapid pace of technological advancement has accelerated the democratization of content production and distribution.

Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Advanced Audiences” on some of the region’s most prominent DSPs.

Laughlin Constable, the independent, full-service agency, has announced that it has been named the full-service creative and media agency of record for Travel Wisconsin, Wisconsin’s Department of Tourism. 

Havas has announced the acquisition of global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments.

Tombras will be the airline’s lead partner across creative, media, social, PR and CRM, the company’s entire marketing ecosystem.

The new entity, addiktSchbang, combines India’s cutting-edge technology, British storytelling finesse, and Dutch design excellence to serve over 300 of the world’s largest brands.

He will oversee the agency’s global growth, marketing, and client service teams, focusing on delivering pioneering customer experiences

Haberman, a full-service marketing communications agency with a 30-year history of modern storytelling, has been selected as the agency of record for MNsure, Minnesota’s health insurance marketplace.

NCA was founded in 2020 by a team including industry leaders James Murphy and David Golding and became one of the fastest-growing agencies in the UK in 2023.

With offices in San Francisco and Austin, Erich & Kallman will oversee creative development across all media channels. Media responsibilities will continue to be handled by the agency’s X team, guaranteeing strategic alignment and impactful media placements.

 Marketers’ confidence in X (formerly known as Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

The engagement will encompass creative ideation and execution across all mediums and platforms for the brands dynamic portfolio of Caribbean resorts, including the adults-only Sandals Resorts and family-friendly Beaches Resorts – honing in on shared family values and entrepreneurial synergies.

Agencies were not involved in a traditional pitch, instead following an iterative and collaborative approach that reflects the company’s dedication to building partnerships that align with its sustainable and responsible approach to doing business.

The win continues to bolster the agency's recent run of new client growth and recognition.

krow Group has been chosen to spearhead Bensons for Beds' entire communications strategy, from creative ideation to campaign activation. The agency's remit is to craft a fresh brand proposition and campaign for the brand.

As the needs of clients evolve, inspired by the dynamics of technology and a fast-moving globe, brands and agencies are looking at innovative ways to address their clients' needs.

Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO, DDB, TBWA, as well as leading agencies within the Advertising Collective including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman.

a2 Milk has appointed agency Dig as its social media and content agency following a competitive pitch process.

The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Following a rigorous tender process, Canadian energy utility company Hydro-Québec has chosen Cossette as co-lead creative agency, content agency, relationship marketing agency, media agency and one of its digital agencies.