King’s Hawaiian appoints Erich & Kallman as creative agency of record

Erich & Kallman, the independent ad agency known for creating memorable and engaging campaigns, has been appointed as the Agency of Record for King's Hawaiian, the Los Angeles-based producer of the famous dinner rolls, along with other great Hawaiian foods.

Eric Kallman, founder and chief creative officer, Erich & Kallman: "We’re so excited to kick off our partnership with King's Hawaiian. A time-honoured and family-owned brand, their commitment to quality and delicious products is inspiring, and we can’t wait to further amplify their vision and values.”

With offices in San Francisco and Austin, Erich & Kallman will oversee creative development across all media channels. Media responsibilities will continue to be handled by the agency’s X team, guaranteeing strategic alignment and impactful media placements.

Jennifer Yun, GM and global VP brand marketing, King’s Hawaiian: “We were immediately impressed with Erich & Kallman’s strategic approach and had an instant chemistry match with the team. We have big plans for the brand and look forward to partnering with E&K to drive our business goals.”

The first campaigns developed by Erich & Kallman are scheduled to launch in 2025, and will capture the essence of King’s Hawaiian’s beloved products while engaging consumers in new and exciting ways. The review was managed by Zach Rosenberg Associates.

www.kingshawaiian.com

www.erich-kallman.com

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