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Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

This collaboration aims to redefine local advertising and co-op marketing for Do it Best members through an innovative platform that streamlines efforts and unlocks co-op and brand match funds from affiliated brands.

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers.

Martini has announced the launch of its new global campaign, ‘Martini Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’ experience to become the main social gathering.

This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.

The film business has exploded in growth. Pots-pandemic, a lot of people went back to the movies, and attendance records are being shattered globally. In addition, this generates extra advertising opportunities in movie theaters.

The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brand’s name into targeted ads within the platform in Brazil.

The creative elements are inspired by interviews with real Clif Bar lovers, who said that while they rely on Clif to fuel them to engage in activities they love, in the end what matters most is the passion to "get out there and try." 

This AI idea builds on KFC’s new Saucy Nuggets campaign promoting their new saucy nuggets. To reward their participation, users will unlock a saucy nuggets coupon on the restaurant’s app.

With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

The partnership will allow advertisers to reach and engage with Klarna’s high-intent global audience of 150 million shoppers directly at the point of purchase.

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report reveals that CTV advertising is still struggling with a lack of transparency and a need for quality verification.

This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

 In this newly created role, Antonis will be responsible for identifying, developing, and implementing transformational strategies and systems that help clients adapt to the ever-changing market dynamics of today and in the future.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

At the heart of the campaign are new :15 and :30 spots that will air on major networks on linear and streaming TV, executed by Marco's new media agency of record, Noble People.

With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024.