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This budget increase comes despite 74% of respondents either agreeing or strongly agreeing that their 2024 media budget decisions are influenced by the economic climate.

Chabanne will focus on the ongoing transformation of GroupM France by capitalizing on the value GroupM brings to advertisers, across the entire media investment landscape. 

EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

The proposed transaction is expected to expand the reach and capabilities of The Arena Group and provide it with growth capital.

Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.

From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024.

Advertisers can connect with these conversations through Acast with host-read sponsorship campaigns or dynamically inserted ads, which can be bought directly through a dedicated sales team, programmatically, or with their self-serve advertising platform.

This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

The Kantar Media powered service will unlock the power of the viewing data captured through more than one million Foxtel set-top boxes installed in Australia.

Kantar Group has announced the sale of its North American Advertising Intelligence unit, Vivvix, to MediaRadar, the advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.

VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.

To help business customers understand their carbon tracking and prioritise digital inclusion, Virgin Media O2 Business has launched two new solutions: the ‘Carbon Calculator’ and ‘Tech Donation Programme’.

The Futurum Group, a global technology advisory, media and research firm, announced the acquisition of Business Podcast Network (BPN), a venture-backed media startup known for its popular flagship show The Drill Down.

Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Bell Media and FOX Entertainment Global announced a new licensing and distribution pact that sees the companies partner to support Canadian original productions for all Bell Media platforms.

Paramount and Sinclair have announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates.

Expanding its industry footprint and capabilities, 1Vision announces the acquisition of Preferred Marketing Solutions, a trailblazing firm headquartered in Louisville, Kentucky.

MediaGo has upgraded its Smartbid capabilities, which ultimately boost conversion rates (CVR) and significantly reduce cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display.

Interactive Advertising Bureau (IAB), has released a report showing that brand-building is now accounting for 61% of podcast advertising.

As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.