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Monks China unveils outbound marketing division
Monks, global digital, data-driven, unitary operating brand of S4Capital plc., has announced the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage.
Gong cha appoints VCCP’s AI agency faith for holiday Campaign
To continue this success, Gong cha turned to faith, part of global challenger network VCCP, to lead its new global campaign, focusing on key markets including Korea, Japan, ANZ and the US.
Footwear brand Salamander picks DEPT to lead brand relaunch and expansion plans
Backed by the Astor Mueller Group, Salamander appointed DEPT after a competitive pitch to support them with its relaunch communications and campaigning.
Havas secures global creative agency role for Asahi Super Dry
This follows a selection process which began in September and was supported by AAR.
The National Physical Laboratory selects Nelson Bostock as PR and comms agency of record
The National Physical Laboratory (NPL), the UK’s national metrology institute, has announced the appointment of Nelson Bostock (part of Accenture Song) as its PR and Communications agency of record under a three-year contract.
Vengean unveils fresh brand strategy and identity for ErikGutter BV
Studio Erik Gutter is a bespoke interior design studio based in Blaricum, The Netherlands, delivering exciting and stylish interior design solutions that reflect the personal touch of clients or projects.
The Lufthansa Group appoints DEPT as its new digital agency of record for EMEA
DEPT will leverage its 50/50 focus on tech and marketing services to deliver solutions in brand and media, customer experience, and technology & data.
TMW selected as customer engagement agency of record for McDonald's UK & Ireland
Additionally, this process marks TMW’s first new business opportunity operating in collaboration with the wider Accenture Song business, following their acquisition in April.
Grey Canada appoints Fernando Hernández as Executive Creative Director
His award-winning portfolio spans work for iconic brands including Apple, Google, Meta, IKEA, Samsung, Virgin Mobile, Kraft Heinz, Frito-Lay, and Coca-Cola.
AKQA announces new global structure
Designed to foster collaboration, and meet clients’ changing needs while continuing to deliver exceptional, award-winning work, this move marks a significant evolution in how AKQA serves its clients.
Integrated agency Trouble Maker acquires entertainment studio The Outfit
Independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands.
The Hive appoints Josie Daga as CEO
Josie is a seasoned agency talent with broad experience in strategy, innovation and account leadership across multiple industries and business categories.
[Marketing Week] Bob Koigi: What the Omnicom and IPG merger means for the ad industry
This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.
Food manufacturer Goodman Fielder appoints TBWA\Sydney as integrated creative agency
TBWA\Sydney will lead all strategy and creative thinking across the ‘Total Brand Experience’ for the Helga’s brand.
Serviceplan Group partners with Cardano Foundation to pioneer blockchain-driven AI economy
This collaboration represents a significant step in bringing blockchain and AI together.
Horizon Media expands creative footprint with the launch of a full-service ad agency
This new agency underscores Horizon Media's evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections.
The Yadot Group acquires advertising agency Hitch Media
The Yadot Group and Hitch Media, an Austin-based full-service advertising agency, have agreed to acquisition terms.
BCLC expands marketing reach through new partnership with Cossette and Visionnaire
Cossette and Visionnaire, agencies within Plus Company Canada have announced a new partnership with BCLC to support its creative and marketing initiatives.
TBWA\RAAD appoints Muriel Lechaczynski as Chief Growth Officer
In her new role, Muriel will draw on her extensive experience within the TBWA collective to harness the agency’s Disruption methodology.
Kraft Heinz appoints TBWA as integrated creative agency for Australia and New Zealand
TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s.
Fischer beer picks The Newtons Laboratory as creative agency
The agency review included the creative shops Another Circus, Frank & Fame and Athens Coconut.
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