Tagresults

Marketing Report is conducting a series of interviews with key players in the marketing industry. Today amrketing Report founder Bas Vlugt is talking to Ton van de Ven, CEO & FounderCEO & Founder of INC. Networking

Today’s consumers seamlessly split their grocery trip between in-store and online, while marketers must keep pace to ensure services are consistent and integrated between the physical and virtual experiences.

Demandbase, the Smarter GTM company that uses AI to help B2B organizations hit revenue goals, has launched the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers.

What If Media Group has been named "Organization of the Year" by the Business Intelligence Group for their 2023 Sales and Marketing Technology Awards program.

The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

Global marketing network Wunderman Thompson is announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands.

This move establishes a new offering combining existing B2B practices in North America, EMEA, and APAC, building on the success and strong growth within the regions in recent years.

The Labs work to find new and innovative revenue streams for marketers through cross-channel collaboration and partnering with key commerce innovators, such as Amazon Ads Brand Innovation Lab.

Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.

Energy supplier Essent has chosen ZUID Creatives as supporting content partner

Sojern, the travel marketing platform, announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform.

The acquisition substantially bolsters dentsu’s creative production capabilities, integrated, full-service offerings and end to end capabilities across all media channels.

As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling.

The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions were announced, as well as the Lions Health and United Nations Foundation Grand Prix for Good.

The Flyer! The Flyer enables advertisers to deliver an interactive catalog experience in a digital, omnichannel environment

In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers.

For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it more modern, meaningful, and easier to navigate for clients, partners, and talents.

MediaVillage Education Foundation, the nonprofit organization dedicated to advancing a culture of learning and diversity in the advertising-supported media community, will host a panel with four advertising and marketing experts.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.