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World Federation of Advertisers, WFA,  has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new Deputy President with immediate effect.

Appcast, the global player in programmatic recruitment advertising technology and services, has announced today its acquisition of recruitment marketing pioneer, Bayard Advertising.

With increasing demand for standardization of measurement and the need for a unified methodology in many emerging markets, Hivestack’s impression multiplier methodology  provides a turnkey, trusted solution for media owners across APAC.

The cutting-edge initiative leverages a unique blend of media, technology, and hyper-accurate weather data to deliver real-time messages that are adapted to local weather conditions, reaffirming Dove's commitment to hair repair from 1st wash.

StackAdapt recently announced a programmatic partnership with VIOOH that will expand supplier inventory and give users greater opportunity to scale campaigns across North America, EMEA and APAC.

Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.

The report provides a deep dive into Samsung's open programmatic CTV ad spend trends - using ad sales as a proxy - by global region, their top grossing apps, and a look at invalid traffic (IVT, inclusive of ad fraud) in the open programmatic CTV ad marketplace.

Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies.

 In Italy alone, Clear Channel owns 800 digital screens of which over 500 are stationed across the popular cities of Rome, Milan, Naples, Florence, Vicenza, Padua, Verona, Brescia and Genoa.

Global programmatic media partner MiQ has announced a new shopper intelligence solution, Consumer Link, built to help CPG brands navigate a fragmented programmatic ecosystem without compromising on audience insights and personalization.

The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.

The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). 

AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Havas Media Group (HMG) North America has announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.

Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).

Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.

World Federation of Advertisers, WFA,  has added 11 new corporate members since July, bringing its total membership to 148 companies.

Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.

Only one in three marketers indicate they intend to increase programmatic spending next year.