Tagresults

Lee, the 135-year-old American denim brand, has unveiled Built Like Lee, a new global brand platform and equity campaign designed to reassert its position as a leading voice in denim.

The initiative runs across ten major U.S. cities, including Los Angeles, Chicago, Miami, and New York, and uses Uber’s geo-targeting capabilities to deliver branded creative within the app.

The Fall/Winter 2025 initiative pays tribute to the cultural influence of the Original Yellow Boot, which has been a symbol of resilience and style for more than five decades.

The initiative reinterprets the heritage of the Panther, first introduced in Cartier’s creations in 1914 under Jeanne Toussaint, while presenting it through a contemporary lens.

Styled by Anthropologie’s head of styling, Kyla Flax, Mendes appears in romantic dresses paired with outerwear, structured pieces with bold patterns, and accessories that underline the brand’s approach to expressive dressing.

Brand Finance’s research highlights Nike’s consistently high performance across brand strength metrics, particularly in price acceptance across key markets.

The films highlight each garment’s cultural legacy with taglines that nod to their history: the 501 Original as “Stronger than most relationships.

This was reported by Marketing Report from multiple sources.

Unilever Beauty & Wellbeing, a €13.2 billion powerhouse spanning haircare, skincare and wellbeing products, delivered 6.5% underlying sales growth in 2024, with volumes up 5.1%.

The film brings together elements from previous campaign chapters—Launderette, Pool Hall, and Refrigerator—to present a unified narrative about empowerment, reinvention, and the enduring cultural relevance of Levi’s denim.

KNOT, a Mumbai-based commerce fashion startup, has raised $3 million pre-Series A funding round led by Kae Capital with participation from Sparrow Capital

The 360 campaign kicks off with a cheeky hero spot, developed in partnership with creative agency Special U.S., that takes a playful jab at modern digital habits.

Unfolding like a modern fairytale, the visually striking campaign sets iconic luxury items—Louboutin heels, a Rolex, and a coveted pink Birkin—against ethereal backdrops of billowing, candy-colored clouds.

By tapping into real-time consumer conversations and trends, ROAST will craft a content strategy designed to not only improve organic visibility but also directly align with evolving customer interests.

Having launched "The Original" campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.

This initiative aims to redefine how unsold fashion items are managed, maximising their visibility and potential for purchase.

SocialChain will work closely with Primark’s in-house team to shape the brand’s global social media strategy, community management and reactive content creation.

 The brand’s home market of Brazil and other select markets will continue to be supported by local agency partners.

This complementary acquisition marks another step in expanding Unilever’s portfolio towards premium and high growth spaces.

 With its latest campaign, the brand is on a mission to get more men back into the sunshine to improve their quality of life – under the assured protection of Oars + Alps award-winning suncare, of course.