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Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract.

Now Hoyte van Hoytema has created a commercial for the Volvo EX90 on behalf of  Stendahls , an agency in Gothenburg, part of iO Sweden .

As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.

 Marketers’ confidence in X (formerly known as Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust.

This result, driven by client gains, international recognition, and bolstered by growth in global presence, underscores the Group’s emphasis on innovative approaches and strategic planning.

Global, the Media & Entertainment Group, has won the advertising contract for Network Rail’s roadside outdoor estate, a vast portfolio including advertising sites in high-profile city locations, following a competitive pitch

From launch, the new hub showcases over 500 professional training courses and qualifications from Advertising Association members and industry stakeholders including the Data and Marketing Association, the Chartered Institute of Marketing, the IPA, ISBA and IAB UK.

Ogilvy Africa is the largest network agency on the continent catering to 39 countries with a team of 900 people across Central, East and West Africa.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.

As the needs of clients evolve, inspired by the dynamics of technology and a fast-moving globe, brands and agencies are looking at innovative ways to address their clients' needs.

Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO, DDB, TBWA, as well as leading agencies within the Advertising Collective including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman.

This innovative collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.

Created in collaboration with generative AI visual content software company Lightricks, the campaign showcases the power and breadth of eToro’s social investing platform.

Mitgo Group (Mitgo), a tech-driven marketing solutions for revenue growth, has deepened its focus on development and implementation of AI solutions in its martech and affiliate businesses, with first tranche of investments being received by Spanish startup studio AILABIKA.

PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, announced a long-term agreement with LG Ad Solutions to expand the use of its YieldPilot product, an advanced automated publisher yield optimization and management solution enabled in its ad serving platform.

The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Telus has announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market.

With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

With the new Premier League season underway, Arsenal have jumped straight to the top of the advertising league: their new creative with Adidas has scored a maximum star score of 5.9 amongst their fans, according to Creative Effectiveness Platform System1.

The increase in automotive advertising was driven by strong investment from the sector’s key players, as reflected by the list of Top 10 Ad spenders for the auto sector for FY 2024:

With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success.