Hoyte van Hoytema makes beautiful Volvo EX90 film for iO

There was Hoyte van Hoytema all of a sudden. He did the camera work for Oppenheimer , the film by Christopher Nolan that in an inimitable way, together with Barbie as the phenomenon Barbenheimer, became the cinema sensation of 2023, followed by a shower of Oscars, including for Hoyte van Hoytema.

It is exceptional that a creatively successful film is also a commercial success.

Now Hoyte van Hoytema has created a commercial for the Volvo EX90 on behalf of Stendahls , an agency in Gothenburg, part of iO Sweden .

If iO and Sweden decide to submit this film for Cannes Lions 2025, we have a good chance of seeing Hoyte on the Croisette and in the Palais in June because it is a remarkable piece of film,

The only thing that could stand in the way is that it borrows a bit from Interpolis' Mis Niks , but hey, that idea was so good, it should be followed up.