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The trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence.  

The appointment follows the launch of Pan Pacific Hotels Group’s global enhancement plan in 2021, which included the opening of Pan Pacific London as its European flagship the same year, and award-winning Pan Pacific Orchard, Singapore in 2023.

72andSunny’s first task is focused on creating the brand, developing the brand strategy and design and devising the launch campaign.

Its role in travel retail is to attract, educate and inspire travellers about tequila, a category which is still growing in EMEA markets, but requires a deeper understanding around quality, different liquid types and the versatility of drinking.

Prior to the pitch, The Leukaemia Foundation developed the platform 'That’s Bloody Beautiful'. As part of its first assignment, Thinkerbell has worked with The Leukaemia Foundation to bring the 2025 World’s Greatest Shave campaign to life.

Sorbent has appointed independent agency Sunday Gravy to ensure more Aussies reach for its range following a competitive pitch.

 He will also be looking to expand and innovate We Are Social’s core offering in partnership with its extensive client roster, which includes Samsung, Amazon Music, Starbucks, adidas, Activision, Netflix, and Booking.com.

This decision follows a competitive pitch process, with FINN Partners selected for their deep understanding of the luxury market and expertise in the home and shelter space.

The scope will include a mission to strengthen Captain D’s brand individuality with national creative work, with Doner also leading social, digital, in-store and eCRM for the brand.

BMF will continue to work on the creative strategy and execution for Tasmania’s destination brand, as led by the state tourism organisation.

In the role of GM at Dig, Anita will oversee the agency’s operations, support the delivery of strategic and executional excellence for clients, as well as driving the integration of recent acquisitions such as Brand Ninja AI.

In an era where artificial intelligence continues to evolve and shape the future of industries, one new player is poised to make an indelible mark.

Tasked with handling brand strategy and communications for the brand in the UK markets, ARK Agency will first create an above the line campaign, for Spring 2025.

She brings a wealth of experience from her previous role at DDB Amsterdam and will work alongside Rogier de Bruin (Executive Creative Director) and Harm Balvers (Head of Strategy) on the management team of ACE Create.

The acquisition of Atomic 212° presents a unique opportunity to bring Australia's most progressive independent media agency into our fold, further strengthening and scaling our media capabilities.

The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change.

 The work was awarded without a formal pitch. Defiant will spearhead the development of Clipper’s next global campaign to be launched later this year.

PMG will partner with Hearst to elevate its creative and media strategy through multi-platform advertising campaigns that will begin launching next month.

The expertise of familiar names like Blauw Gras, Glasnost, and HERC will now be organized around three strategic pillars: ACE Create, ACE Accelerate, and ACE Innovate.

Having been selected as a key global media agency in 2016, dentsu expanded its role as an integrated growth partner to Pandora following a global pitch in 2022.

Space Needle & Chihuly Garden and Glass has named PB& their media agency of record following a competitive review - charging the agency to help them continue and raise their profiles as some of the most sought-to-visit entertainment properties in North America.