Space Needle & Chihuly Garden and Glass selects PB& as media agency of record

Space Needle & Chihuly Garden and Glass has named PB& their media agency of record following a competitive review - charging the agency to help them continue and raise their profiles as some of the most sought-to-visit entertainment properties in North America.

One of the most photographed and recognized structures in the world, the Space Needle was built as a cultural centerpiece for the 1962 World’s Fair and underwent a $100 million renovation adding more than 176 tons of glass to the structure offering unparalleled views of Seattle and features The Loupe—the world’s first revolving glass floor. Chihuly Garden and Glass features indoor galleries, the centerpiece Glasshouse, and an everchanging Garden alongside live glass demonstrations, a Theatre, and The Bar, offering unique cocktails and light bites surrounded by Dale Chihuly’s collections.

Randy Cote, chief marketing officer, Space Needle & Chihuly Garden and Glass: “We want to continue to raise the profile of the Space Needle & Chihuly Garden and Glass - making them must-visit entertainment properties, not just visitor attractions. We were energized by how PB& saw media as both a strategic and creative lever in helping us achieve those goals.”

Britt Fero, CEO, PB&: “Both of these brands have been longstanding global icons. We’re hungry to help them share their stories in bigger and better ways with more of the world.”

PB& was chosen after a review process that included eight other media agencies.

Joey Gale, director of marketing, Space Needle & Chihuly Garden and Glass: “PB& brought a new way of thinking about media that wasn’t just about delivering reach and frequencies. We got excited about the new audience and media opportunities they presented that focused on impact not just impressions.”

PB& will roll out new plans in early 2025.

www.pbandseattle.com

www.chihulygardenandglass.com

www.spaceneedle.com

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