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Groupe SEB USA selects D1A to lead creative strategy for iconic brands

25-02-2025 | 06:38:11
D1A will help Groupe SEB connect with new audiences and drive relevance, leading to legacy across earned, owned, paid, and influencer channels.

L'Oréal Italia appoints SamyRoad for influencer marketing across 24 beauty brands

25-02-2025 | 06:28:59
This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

FCB Kinnect to lead creative, digital, and influencer marketing for Prega News

25-02-2025 | 06:18:47
As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.

Nielsen and TransUnion collaborate to enable measurement and increased accessibility to advanced audiences

25-02-2025 | 05:42:34
This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.

Ruben Barrouk appointed head of new biz at Ogilvy Paris

25-02-2025 | 05:35:58
With six years of experience and a diverse background within the agency, he brings a strategic vision and deep market insight to drive the growth of Ogilvy Paris.

VCCP hires top strategists to lead on two global clients

24-02-2025 | 07:45:00
Global communications agency, VCCP, has hired two top planners to expand global strategy leadership on their Cadbury and Primark accounts.

[Marketing Week] Bob Koigi: Navigating the future of influencer marketing

21-02-2025 | 09:50:00
Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

Fidium Fiber chooses Bray & Co. and NOVUS to lead creative and media campaigns

21-02-2025 | 08:15:09
These strategic partnerships support Fidium’s goal to become the internet provider of choice for more than 1.5 million eligible locations by the end of 2025.

Wellness brand No Ugly and Droga5 turn bacteria into art to promote gut health

21-02-2025 | 07:43:00
The campaign includes OOH, press and social, and is supported by a ‘making of’ film that talks to how the agency cultivated the bacteria for the purposes of the photo shoot.

UK insurer Policy Expert taps ROAST for to drive SEO and content strategy

21-02-2025 | 07:16:00
ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in key insurance categories.

Accessories brand HOBO Bags selects Joybyte as agency of record

21-02-2025 | 07:04:20
Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program.

Publicis Groupe acquires Brazilian influencer agency BR Media Group

20-02-2025 | 08:10:22
Publicis Groupe has entered into a definitive agreement to acquire BR Media Group, Latin America’s influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers. 

B2B traveltech company HBX Group appoints FINN Partners as its UK PR agency

20-02-2025 | 08:02:05
The HBX Group is a major global B2B TravelTech company, which has a primary goal of simplifying the complex and fragmented travel industry through a combination of cloud-native technology solutions, curated data, and an extensive portfolio of products designed to maximize revenue.

Havas acquires Latin American creative agency DON

20-02-2025 | 07:56:50
This move strengthens Havas’ global creative presence and reaffirms its longstanding commitment to investing in creativity to build the most meaningful brands.

Clare Lawson appointed global President of Ogilvy One

20-02-2025 | 06:24:16
Lawson's deep understanding of data-driven marketing and her proven ability to build strong client and customer relationships will be instrumental in driving Ogilvy One's continued growth.

Netflix Australia picks Amplify as its new creative agency of record

19-02-2025 | 07:04:53
Netflix Australia has appointed Amplify Australia as its lead creative agency for 2025, strengthening a partnership that has been in place since 2022.

Make My Money Matter campaign intensifies pressure on UK banks to end fossil fuel financing

19-02-2025 | 06:56:34
‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they finance using a powerful visual metaphor.

Luxury label Marfa Stance picks Spekk as agency of record to boost online presence

19-02-2025 | 06:16:36
Spekk will now partner with Marfa Stance to develop and execute a new strategy to significantly scale its online sales while preserving the brand’s integrity.

Havas London names Holly Ripper as new CEO

19-02-2025 | 05:57:56
She will ultimately be responsible for boosting the creativity and effectiveness of its output, improving and future-proofing its commercial performance, nurturing an inclusive and dynamic internal culture, fostering existing client relationships and winning new ones.

ecobee appoints FCB as agency of record for North America

18-02-2025 | 09:00:26
ecobee’s award-winning smart home products, including smart thermostats, doorbell cameras, sensors, and more, are designed to work together to help customers and the planet.

Ogilvy appoints creatives Dedé Laurentino and Jules Chalkley to expanded roles

18-02-2025 | 08:01:41
 These appointments follow Ogilvy UK being ranked as the number one agency in the UK for the second consecutive year on WARC’s Creative 100 list.


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