Nielsen and TransUnion collaborate to enable measurement and increased accessibility to advanced audiences

Nielsen, a global player in audience measurement, data and analytics, and TransUnion have expanded their relationship to improve accessibility to advanced audiences.

This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.

The integration ensures that advertisers and agencies can easily deliver advanced audiences through an automated connection between TransUnion and Nielsen, streamlining planning and measurement. By enabling a seamless workflow, marketers can now more effectively measure their campaigns, reduce media waste, and optimize cross-channel strategies. Mutual clients gain a comprehensive, deduplicated view of custom audiences reach across TV, streaming, digital, and mobile channels.

Julie Clark, SVP, Media & Entertainment, TransUnion: “With the abundance of first-party data available today, the focus has shifted to the evolution of advanced audiences transacting across media types. The robust data assets and panels within Nielsen’s ecosystem provide an optimal environment to create relevant and actionable insights based on the audiences our clients value most.”

Joann Wolferman, VP of Strategic Partnerships, Nielsen: “We’re excited to enhance our existing cross-platform, advanced audience capabilities to meet the increasing demand for highly targeted audiences across linear and digital. Our integration with TransUnion expands our interoperability within the industry and exemplifies our commitment to reducing friction for our clients, empowering them to measure beyond traditional age and gender metrics at scale.”

Advertisers can now use TransUnion’s tools to build predictive audiences and integrate them into Nielsen’s measurement ecosystem.

The integration is powered by Nielsen’s ID System and enriched with person-level data from industry-leading panels. It is further supported by the industry’s largest big data footprint, delivering unmatched scale and broad coverage across digital, streaming, and CTV platforms.

www.transunion.com

www.nielsen.com

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