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It’s no secret that people on social platforms are not there for the ads.

Integral Ad Science (IAS), a global media measurement and optimization platform, announced a new test with Meta of a first-to-market optimization solution for advertisers.

Syno International, a global player in data solutions and consumer insights, has announced a strategic partnership with Comcast Advertising, an international player in media, technology and advertising, to transform TV measurement across the advertising industry.

Now, Clinch and Linqia have joined forces to offer advertisers a streamlined solution to reach audiences with high-performing dynamically personalized creator-content ads, virtually everywhere they consume media.

Simpli.fi's new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities.

billups, the independent Out-of-Home (OOH) managed services agency, has announced the launch of contextual and creative attention metrics for OOH media.

This expanded collaboration will provide advertisers with deeper insights into how they can drive engagement with verified users and run adjacent to brand safe and suitable content through IAS Signal.

In a crucial shift towards sustainability, brands across various sectors are making significant strides to decarbonize their media and advertising supply chains.

Under the agreement, Ocean will contribute to the success of Women’s Rugby World Cup 2025 by promoting the tournament across its Out of home (OOH) advertising portfolio in the UK, bringing the competition’s unstoppable energy to millions of people.

Joe Public is one of South Africa’s largest, fully independently owned advertising and communications groups that has, over the last 26 years, made a mark in creative excellence while delivering impactful campaigns and brand storytelling that has resonated with diverse audiences.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

Global global design and innovation agency AKQA has announced the promotion of Hannah Shevell to Managing Director in Amsterdam.

Challengers need to convince shoppers to break habits, while leaders focus on reminding and reinforcing. Let the battle begin!

WPP has announced a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.

This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.

In recent years, retail media has emerged as one of the fastest-growing segments of digital advertising.

Mercedes-Benz USA (MBUSA) has announced the launch of its 2024 "Holidays with Love" campaign, inviting customers to embrace every moment of their journeys with loved ones.

The report shares the predictions of experts across Kantar, backed by extensive attitudinal and behavioural data and offers critical insights for marketers as they navigate a rapidly changing landscape characterised by social and demographic upheavals, regulatory and legislative changes and unbridled technology advances.

Hollands joins from MullenLowe, where she held the same role. She will report to Charlie Rudd, CEO of Publicis Groupe UK‘s creative practice.

The $1.9 billion contract for Marine Corps Recruiting Command duties will be annualized over a 10- year period, comprised of two 5-year periods.

Combining SoundCloud’s extensive reach and engaged user base with PubMatic’s advanced advertising solutions, the partnership creates a powerful platform for advertisers to connect with audiences on a global scale.