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How brands use Gen-AI in fashion to design their collections, Plug and Play

10-05-2024 | 11:56:00
Generative Artificial Intelligence (Gen-AI), is a machine learning form that generates new content from user prompts, input, or triggers.

Google opens applications for Startups AI Accelerator Africa program

10-05-2024 | 11:41:00
Google has announced the opening of applications for the 8th cohort of its Google for Startups Accelerator Africa program

Edtech startup LearnWith.AI launches TeachTap to bring AI teachers to life

08-05-2024 | 11:07:00
LearnWith.AI, an Austin-based edtech startup, announced the launch of TeachTap, a mobile app that harnesses the power of generative AI to transform the way high school students learn and prepare for AP exams.

Publicis Groupe CEE launches AI-powered media optimization tool

08-05-2024 | 08:38:50
The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

Starbust encourages fans to experience the joy of endless possibility in new multimedia campaign

07-05-2024 | 06:18:00
The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement.

[Column] Michiel Frackers: A gigaton industry: CO2 removal

06-05-2024 | 11:45:00
Decarbonization, the removal of carbon, has become a critical tool in the fight against climate change, but it also shows promise as a means of global economic acceleration.

KFC and Leo Burnett tap AI in latest creative campaign

06-05-2024 | 07:12:18
This AI idea builds on KFC’s new Saucy Nuggets campaign promoting their new saucy nuggets. To reward their participation, users will unlock a saucy nuggets coupon on the restaurant’s app.

Integral Ad Science expands its Made for Advertising AI-driven solution to reduce media waste

06-05-2024 | 05:37:00
With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

[Column] Michiel Frackers: Musk and Zuckerberg are switching roles and BlackRock is making a big push in decarbonization

29-04-2024 | 10:25:27
Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.

SK Networks launches AI lab in Silicon Valley

29-04-2024 | 09:32:48
To set its sights on the forefront of innovation, South Korean-based SK Networks has founded an AI lab, 'PhnyX Lab' in Silicon Valley.

TransPerfect Media acquires Content Lab to expand studio presence in Africa

25-04-2024 | 10:19:55
TransPerfect, the provider of language and AI solutions for global business, announced it has acquired South Africa-based Content Lab.

Accenture debuts global creative campaign spotlighting stories of reinvention

24-04-2024 | 07:47:00
The campaign spotlights how the company is working with clients to drive some of their most significant business reinventions, including through the transformative power of technologies like generative AI.

Rakuten Advertising to launch AI solution to connect advertisers and publishers

23-04-2024 | 07:40:00
Publishers will also benefit from showcasing the strengths of their audiences to the advertisers for which they can deliver the strongest results.

Superintelligent emerges from stealth with $2m pre-seed round to transform how anyone can learn AI

19-04-2024 | 09:08:00
Superintelligent, a platform that teaches anyone to use artificial intelligence (AI) for work and fun through practical videos and hands-on tutorials, has announced its public launch, alongside a $2 million pre-seed funding round from Learn Capital.

Future Back Ventures closes on first five investments with focus on AI

19-04-2024 | 08:41:00
Future Back Ventures (FBV), a Bain & Company-backed venture fund focused on investing in early-growth startups founded or led by Bain alumni, announced it has closed on its first five investments.

GroupM partners with PubMatic to deliver AI generated cohort modeling capability for advertisers

17-04-2024 | 10:11:00
This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.

Toyota Ventures raises $300m to expand early-stage investments in frontier technology and climate solutions

15-04-2024 | 10:24:00
Toyota Ventures, the early-stage venture capital arm of Toyota, announced two $150 million funds to expand its investments in startups developing disruptive technologies and business models at the forefront of innovation.

[Column] Michiel Frackers: Ayatollah at the controls crypto market plummets

15-04-2024 | 07:45:00
Originally, I wanted to focus this fiftieth edition mainly on the definitive breakthrough of crypto, which is slightly ironic because after the Iranian attack on Israel, Bitcoin and Ethereum in particular experienced the biggest decline in a year.

Havas acquires French data consultancy firm TED Consulting

12-04-2024 | 06:55:00
Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients.

Dove pledges not to use AI to represent real people in its advertising  in new campaign

11-04-2024 | 09:57:41
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

Wavemaker China and Yoyi Tech evaluate the MarTech and AI landscape

10-04-2024 | 10:21:24
 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.


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